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The 2013 Big Data planning guide for marketers
A simple and practical approach to harness growing data to improve your marketing effectiveness
The explosion of data has catapulted the demands on marketers to create more customer-centric marketing strategies and utilize Big Data to craft highly relevant and meaningful interactions.
Winning marketers will embrace a future in which applying new streams of data is a strategic priority, however challenges lie in figuring out how to manage all the data captured at every customer touch-point so that it can be easily leveraged to optimize marketing interactions across all channels.
This white paper examines:
- How data growth is poised to make a profound impact
- How Big Data will enable a cross-channel, customer centric marketing process
- How to overcome barriers to assimilate Big Data
- Why applying new streams of data should be a strategic priority
About the Author:
Marcus Tewksbury has 20 years of experience helping leading retailers and B2B’s harness the nexus of technology, data, and marketing to drive growth and achieve financial results.
His focus is on Big, Fast Data and how it’s redefining the center of the marketing world. He partners with the world’s largest retailers to help them design and build modern marketing, cloud infrastructures needed to drive customer engagement in an cross-channel world. His efforts have been included in the filing of numerous patents.