The art and science of back-to-school marketing
The time to plan back-to-school campaigns is now, with July and August the key months for back-to-school shopping by moms and other key segments. Watch our webcast to educate yourself with the consumer insights, data and digital marketing trends that will move your campaigns to the head of the class.
Key findings from the 2012 back-to-school season
Last year back-to-school email campaigns started earlier compared to 2011:
Timing depends on the type of mailers; apparel compared to supplies: