Last year, August retained its spot as the top month for launching back-to-school
marketing campaigns. September followed close behind with a significant uptick over
the previous year in the number of emails sent to consumers. Watch our webcast to
review key findings from the 2013 back-to-school season and learn about the hot
new trends that will drive revenue and make marketing programs pop this year.
During this webcast we covered:
Successful back-to-school strategies from 2013
Techniques to craft A+ email marketing campaigns
Breakdown of consumers who take advantage of back-to-school deals
Predictions of top searched consumer products in 2014 and more!
About the presenters:
Heather Dougherty Heather Dougherty is the Director of Research
for Consumer Insights at Experian Marketing Services. She is a leading authority in
online commerce and marketing, a result of covering the field extensively since 1997.
Her expertise provides actionable consumer insight through in-depth analysis of consumer
behavior and psychographic measurement.
Shelley Kessler Shelley Kessler, Experian Marketing Services’
Manager of Reporting and Analytics, examines and advises clients on multichannel marketing
trends through benchmark reports, white papers, blogs and seasonal performance analysis
Complete the form below for back-to-school marketing insights.