Back-to-school guide for digital marketers

Learn how to make your campaigns pop

Last year, August retained its spot as the top month for launching back-to-school marketing campaigns. September followed close behind with a significant uptick over the previous year in the number of emails sent to consumers. Watch our webcast to review key findings from the 2013 back-to-school season and learn about the hot new trends that will drive revenue and make marketing programs pop this year.

During this webcast we covered:

  • Successful back-to-school strategies from 2013
  • Techniques to craft A+ email marketing campaigns
  • Breakdown of consumers who take advantage of back-to-school deals
  • Predictions of top searched consumer products in 2014 and more!
About the presenters:
                  Heather Dougherty

Heather Dougherty
Heather Dougherty is the Director of Research for Consumer Insights at Experian Marketing Services. She is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. Her expertise provides actionable consumer insight through in-depth analysis of consumer behavior and psychographic measurement.



Presenter Shelley Kessler

Shelley Kessler
Shelley Kessler, Experian Marketing Services’ Manager of Reporting and Analytics, examines and advises clients on multichannel marketing trends through benchmark reports, white papers, blogs and seasonal performance analysis reviews.

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