About Experian Marketing Services

Bringing brands and customers closer together. Every time.

The emergence of today’s digitally connected consumer has changed the relationship between brands and customers. With the number of digital channels and the frequency with which customers engage across them increasing, knowing which touchpoints to use, and when/how to optimally reach customers, is a complex challenge plaguing brands worldwide.

of leadership




Marketing Suite


We make it easy for your business to:

  • Maximize the value of every customer interaction
  • Find and engage your most profitable customers
  • Inspire long term brand advocacy

We do this by:

  • Partnering with your business and serving as your trusted advisor
  • Matching our data (the world’s largest consumer database) with your customer data to gain unparalleled customer insights
  • Providing industry-leading technology to power intelligent interactions, every time
  • Providing flexible client engagement models and best-in-class customer service

A true leader.

#1 in 2015 Security 500 Rankings

Ranked #1 in business services/consulting category
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Top 100 in World's Most Innovative Companies

Listed in top 100 of the world's most innovative companies
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Best-in-class Etail Awards 2014 and 2015

Our customers won eTail awards in 2014 and 2015
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Top Email Tech Provider

Named top email technology provider to the largest retailers in North America
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People's choice Stevie ® Award for Favorite New Products


People's choice Stevie ® Award for Favorite New Products
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Marketing & Tech Innovation Award

Received 2016 Marketing & Tech Innovation Award
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The Marketer Quarterly Top Email Service Provider

Named Top Email Service Provider
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Positioned #1 for ESPs in the Relevancy Ring
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Magic Quadrant for Digital Marketing Hubs

Recognized as a CHALLENGER in Gartner Magic Quadrant for Digital Marketing Hub
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The Forrester Wave ™ for Real Time Interactions Management, Q3 2015

Strong performer for Real-Time Interaction Management
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Company History: Over 30 years of data-driven marketing leadership

We've been helping marketers deliver data-driven targeted marketing for more than 30 years. Here are some of the highlights of our growth and innovation:

  • 1987 - TRW Information Services, the U.S. credit bureau acquires Executive Services from Dallas, TX entering the marketing service business
  • 1996 - TRW spins off its Information Services business and the new company is named Experian
  • 1997 - Experian is acquired by Great Universal Stores and is merged with its UK credit bureau, CCN
  • 1998 - We got serious about the direct marketing with the acquisitions of leading U.S. firms MetroMail and Direct Marketing Technologies (DirectTech)
  • 2004 - A major year of expansion, in March, we acquired CheetahMail, a leading email service provider and in October, we acquired Quick Address Search to bolster on our contact management capabilities. Also in October, we acquired Simmons Research to build out our consumer insight and multichannel capabilities.
  • 2007 - In April, we acquired Hitwise as a means to provide a broader set of digital marketing capabilities in search and consumer insight.
  • 2011 - In February, we acquired Techlightenment, a social media and Facebook advertising platform adding social media advertising capabilities to our digital offering.
  • 2012 - In May, we acquired Conversen, a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels.
  • 2013 - In April, we launched the cross-channel marketing platform, marrying CheetahMail’s speed and scalability with the flexibility of the Conversen platform.
  • 2014 – In July, we launched the Experian Marketing Suite, a flexible and comprehensive marketing solution that provides all the capabilities for marketers to create and deliver exceptional and authentic customer experiences in any channel and via any device

Contact Experian Marketing Services

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.