Webinar: The Real Estate Forecast Post Foreclosure Crisis
Heather Dougherty, Research Director at Experian Marketing Services, presents the latest trends in the online real estate market and its role as a broad indicator of consumer confidence and spending.
This session covers:
- Emerging trends among existing & new players in real estate & home improvement:
Which websites are consumers visiting when buying or selling homes? Is there an increased demand for Home Improvement & Do-It-Yourself categories?
- Using keyword discovery to understand the consumer, predict trends & seasonality:
Are consumers showing sign of confidence in the housing market? Identifying the SEM tactics being used & who is employing paid search as well as who is best optimized for organic search results.
- Profiling & targeting the online real estate visitor:
Who are the consumers visiting real estate websites, where are they located & which websites are the most credit worthy customers visiting?
Director, Research, Experian Marketing Services