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Webinar: The Real Estate Forecast Post Foreclosure Crisis

2011 Real Estate WebinarHeather Dougherty, Research Director at Experian Marketing Services, presents the latest trends in the online real estate market and its role as a broad indicator of consumer confidence and spending.

This session covers:

  • Emerging trends among existing & new players in real estate & home improvement:
    Which websites are consumers visiting when buying or selling homes? Is there an increased demand for Home Improvement & Do-It-Yourself categories?
  • Using keyword discovery to understand the consumer, predict trends & seasonality:
    Are consumers showing sign of confidence in the housing market? Identifying the SEM tactics being used & who is employing paid search as well as who is best optimized for organic search results.
  • Profiling & targeting the online real estate visitor:
    Who are the consumers visiting real estate websites, where are they located & which websites are the most credit worthy customers visiting?

Presenter:

Heather Dougherty
Director, Research, Experian Marketing Services

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