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The Always-On Consumer

The Always-On Consumer

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The Bass Pro Shops Case Study

Online Competitive Intelligence

Gain insights into competitors’ search, affiliate, display and social marketing strategies and metrics to improve your marketing campaign results.

Enhance your online competitive intelligence

  • Benchmark the effectiveness of your existing customer acquisition strategies
  • Determine what is driving competitors’ success
  • Use historical consumer data to forecast future trends and quickly respond to changing behaviors
  • Easily measure your website’s performance against your industry or specific sites

Develop Relevant Customer Acquisition & Retention Strategies

  • Find new customers by profiling who visits competitive sites
  • Identify potential partners and affiliates
  • Optimize content and campaign messaging

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