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- Gain insights into competitors’ search, affiliate and display strategies and metrics
- Determine what is driving competitors' success
- Find new customers by profiling who visits competitive sites
- Quickly respond to changing consumer behavior and trends
- Optimize content for your target audiences
- Use historical consumer behavior data to forecast future trends
Competitive and Consumer Intelligence
Benchmark your online marketing efforts against key competitors and discover insights to drive revenue
Benchmarking
- Use insights to quickly act on changing or emerging competitive or market trends
- Determine what drives success from both offline and online events
- Benchmark your performance over time against key competitors
Visitor and Website Profiling
Reach, acquire and retain key customer segments by building a clear understanding of target consumers through a unique set of demographic, lifestyle, psychographic, behavioral, geographic and even summarized credit ranking profiles of visitors to competitor Websites.
- Acquire new customers by attracting consumers with profiles similar to those who visit competitor websites
- Develop more relevant customer retention campaigns
Clickstream Analysis
Know where new and current customers go before and after they visit your site, or competitive websites.
- Improve media placements
- Identify potential partners and affiliates
- Optimize content and campaign messaging
- Benchmark the effectiveness of your existing customer acquisition strategies
Gain market intelligence by tracking what drives traffic and conversions on competitive websites. Track daily, weekly and monthly visits, page views and time spent on site.
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