How data enrichment works

The information you collect from your customers can tell you a lot. But did you know that you can append additional attributes to your customer records to supplement the limited contact information you already know?

With our data enrichment services, we’ll take your list of customers or prospects and provide an actionable file including behavioral, financial, and demographic information. With up to 900 available attributes from our ConsumerViewSM database, we can help you connect with the right customers in the most effective way.

Real-time data enrichment

  • Get real-time insight into customer needs and preferences
  • Integrate our data enrichment API solution directly into your website and other applications
  • Create targeted messaging and offers right at the moment of interaction

Data enrichment service

  • Work with our Professional Services team to enrich and append data
  • Get predictive analytics modeling services to define the parameters of your data enrichment project
  • Dedicated support that goes the extra mile to work with you and your team
Benefits of data enrichment

Complete customer profiling


Append up to 900 data elements to your existing customer records.

  • Update missing or incomplete data fields in your customer records
  • Build audience segments using attributes from your top customers

Insight, targeted marketing


Target customers using defined audience segments.

  • Prioritize leads based on customers' propensity to purchase
  • Improve marketing efficiency and ROI

Improved customer experience


Tailor messages and offers based on customer needs and preferences.

  • Connect with customers through their preferred communication channels
  • Ensure your messages reach your cusotmers with complete, validated information

Learn more

Learn how Experian Data Quality can work as your strategic data quality partner.

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