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About the Simmons® National Consumer Study

What's measured in the study?
  HISPANICS ONLY - SPECIAL DEMOGRAPHICS
  HISPANICS ONLY - SPANISH-LANGUAGE MEDIA
  SPANISH LANGUAGE MEDIA - TOPLINE
  LIFESTYLE (DEMOGRAPHICS)
  LIFESTYLE STATEMENTS
  COMPUTERS/INTERNET
  PRINT MEDIA
  CABLE/TELEVISION/RADIO
  INTERMEDIA
  ENTERTAINMENT/LEISURE
  TRAVEL
  FOOD - BAKING
  FOOD - CONDIMENTS
  FOOD - DAIRY
  FOOD - FROZEN
  FOOD - GENERAL
  FOOD - MEAT
  FOOD - SNACK/DESSERT
  BEVERAGES - ALCOHOLIC DRINKS
  BEVERAGES - NON-ALCOHOLIC DRINKS
  DAILY ACTIVITY
  DINING
  APPAREL
  SHOPPING
  HEALTH AND BEAUTY AIDS
  MEDICINE/DRUGS/AILMENTS
  TOBACCO
  TELECOM
  FINANCIAL SERVICES
  HOUSEHOLD PRODUCTS
  CLEANING PRODUCTS
  PETS & PET FOOD
  HOME IMPROVEMENT
  HOME FURNISHINGS & APPLIANCES
  LAWN & GARDEN
  ELECTRONICS
  AUTOMOTIVE