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Now you can increase the response rate to your preapproved credit offers by reaching consumers at the precise time they actively are shopping for credit — as recently as 24 hours earlier. With Experian’s Prospect Triggers, take advantage of opportunities as they occur and make firm credit offers to consumers that meet your credit criteria — daily, weekly, biweekly, monthly or quarterly.
Prospect Triggers is the first preapproved marketing solution to target consumers nationwide based on their actual credit behavior within the past 24-48 hours and deliver that data daily.
You can make timely credit offers by mail or phone to increase response rates, reduce overall acquisition costs and boost profitability, reaching credit-active consumers before your competitors.
Experian will monitor a prospect list that incorporates your credit criteria. We can generate a prospect list for monitoring using one of the following:
Using new trade and inquiry triggers, Experian identifies highly responsive, credit-active consumers that are prime candidates for your preapproved offers and can notify you within 24 hours when those consumers actively are seeking credit.
Suppress less creditworthy consumers by using scores and attributes to segment your criteria. Back-end screening helps to eliminate consumers with recent derogatory activity.
When a qualified consumer is actively seeking credit, you need to be there with your marketing message. Using credit triggers, you can reach the right people at the right time, bringing a new level of precision and profitability to your credit marketing programs.
Identifies highly responsive, credit-active consumers who are prime candidates for your preapproved offers and notifies you within 24-48 hours when those consumers are seeking credit.
Use scores and attributes to segment your criteria. Back-end screening helps to eliminate consumers with recent derogatory activity.
All triggered consumer names are run through Experian’s pander/opt-out file, and the process fully complies with all Fair Credit Reporting Act and FACT Act requirements.