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Experian Marketing Services' 2012 Q4 Benchmark Study

Experian CheetahMail 2012 Q4 Benchmark Study

Experian Marketing Services’ 2012 Q4 Email Benchmark Study details the overall email marketing trends for the fourth quarter of 2012, as well as the key performance indicators (KPIs) that have shaped the success of our client’s email programs.

Key Benchmarks include:

  • Email volume rose by 5.4 percent in Q4 2012 compared to Q4 2011.
  • Unique open rates were up year-over-year by 12.8 percent.
  • Unique click and transaction rates matched those seen in Q4 2011.
  • Revenue per email increased from $0.13 to $0.14 year-over-year, an eight percent increase.

This quarter in the Spotlight On section, we look at testing. The report highlights the importance and benefits of testing and specifically focuses on time of day and day of week testing.

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