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Experian Marketing Services' 2013 Q1 Email Benchmark Study
Experian Marketing Services’ 2013 Q1 Email Benchmark Study details the overall email marketing trends for the first quarter of 2013, as well as the key performance indicators (KPIs) that have shaped the success of our client’s email programs.
Key Benchmarks include:
- Email volume rose by 11.6% in Q1 2013 compared to Q1 2012
- Unique open rates were up year-over-year by 9.7%
- Unique click rates matched those seen in Q1 2012
- Revenue per email held steady year-over-year at $0.12
This quarter in the spotlight on section we look at e-receipts. This report highlights positive trends for e-receipt performance, how e-receipts can further engage customers with up-sell and cross-sell features and important compliance information when designing and sending e-receipts.