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Data Management
Gain the insight necessary to execute successful direct marketing campaigns that engage customers, build brand advocacy and maximize marketing return on investment. With the technology to provide accurate, clean and up-to-date customer information, Experian’s data management services enables marketers to focus on planning and executing multichannel campaigns driven by deep customer insight. Whether you’re looking to acquire new customers, grow existing relationships or re-engaging lapsed customers, Experian has a solution to help you achieve your objective.
DIRECT MAIL LIST PROCESSING
Improve your ability to reach your target audience, improve response rates and manage direct mail costs. Experian’s complete suite of direct mail list processing services ensures that you’ll have the most up-to-date and accurate names and addresses to deliver the results your business requires. We’ll also help you analyze response attribution to ensure your direct mail efforts are rewarded for driving sales in various channels. Learn more about our services:
CUSTOMER DATABASE MANAGEMENT
TotalvueSM
Gain a single view of your best customer and ensure a compelling experience with every encounter. Integrate data from multiple sources, ensure the accuracy of your data, and then mine even deeper for valuable customer insights. This enables you to target the right message to the right buyer, in the right place, at the right time.
CUSTOMER DATA INTEGRATION
Customer Data Integration (CDI) blends information from numerous databases with Experian data to establish an intelligent foundation for customer experience management (CEM) programs. Obtain accurate, complete, current, and trustworthy data, both internal and external, with Experian's CDI service continually cleansing and updating the information.
Customer Data Integration
Go beyond simple linkage. Intelligent CDI service provides relevant customer data on lifestyles, attitudes, demographics, life events and custom models.
Persistent ID Linkage (Truvue®)
Accurately identify individual customers across your database by incorporating Truvue® into your company's database — ideal for marketing lists or data warehouses using various data sources.
Direct Mail Data Cleansing and Integration (Housefile RefreshSM)
Ensure accuracy and boost mailing campaign performance with periodic database cleansing. Experian® Housefile RefreshSM powered by Truvue® reduces data quality degradation.
Address Verification
Verify contact address data rapidly and accurately at the point of data entry. Experian QAS software can ensure customer data integrity, decrease address-correction charges and reduce the amount of returned mail.