Industry News

Experian Insights in the News: Big Data & Actionable Insights

Posted on Mar 13 2015 by

Experian is all about turning insights into action… using data for good.

Our commitment is to work with our clients, consumers, non-profits and other parties to help ensure that we, as a company and within society, continue to properly leverage big data for good.

As part of that effort, each week we bring you Experian Insights – a round-up of news and resources highlighting how data is used for positive business, consumer and societal actions in many ways and across multiple sectors.

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Experian: Making the Credit Reporting System Better for Consumers, the Industry and the Economy

Posted on Mar 09 2015 by

Experian’s goal is to help consumers understand and actively engage in their credit life because it plays such an important role in building a secure financial future. Today marked another milestone in this quest.

In a positive step for consumers and the U.S. consumer credit industry, Experian (along with the other two nationwide credit bureaus Equifax and TransUnion), announced the National Consumer Assistance Plan (NCAP) – a program that will further enhance our ability to collect complete and accurate consumer information, and provide consumers more transparency and a better experience when interacting with credit bureaus about their credit reports.

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Experian Marketing Services Recognized for Innovation by The Relevancy Group

Posted on Mar 06 2015 by

Relevancy-Ring-Leaders

For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the marketby The Relevancy Group. The Relevancy Ring — ESP Buyer’s Guide 2015 evaluates and ranks ESP vendors according to the satisfaction of several hundred marketers and the vendor’s ability to meet their challenges and goals through product functionality and innovation. The report also cites Experian Marketing Services for excelling in areas such as integration, omnichannel marketing and production services.

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Experian Solves Industry-wide Challenge of Engaging Audiences Across All Devices

Posted on Mar 05 2015 by

Launch of AdTruth Resolve simplifies cross-device audience management for marketers

Experian Marketing Services today introduced AdTruth Resolve, a new technology designed to simplify the process of recognizing and engaging audiences across all devices and environments. AdTruth Resolve is designed for the multinational marketer that struggles to make smarter, more data-driven business decisions and keep up with today’s mobile-first consumer. AdTruth Resolve provides marketers with the means to reconcile and associate their existing digital identifiers — including cookies, device IDs, IP addresses and more — and then leverage that consolidated intelligence for visibility across devices.

AdTruth Resolve represents another milestone in Experian Marketing Services’ long-term strategy to provide marketers with a ubiquitous, consistent and persistent link across all channels as part of the Experian Marketing Suite. Powered by a three-tiered identity-management framework, the Experian Marketing Suite’s Identity Manager gives marketers everything they need to persistently, accurately, effectively and respectfully recognize, resolve and reach consumers across all devices in all digital environments.

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Experian’s Vision 2015 Conference will Focus on Actionable Insights from Big Data and Analytics to Drive Growth and Opportunity

Posted on Feb 25 2015 by

Experian announced today that its 34th annual Vision Conference will challenge attendees to “Think Big,” focusing on data- and analytics-driven solutions to attain quality business growth.

One of the industry’s leading events, Vision 2015 will feature Earvin “Magic” Johnson, Jr., legendary NBA athlete and businessman; Dr. Madeleine K. Albright, former U.S. Secretary of State; and James W. Paulsen, Chief Investment Strategist at Wells Capital Management, as keynote speakers. Vision 2015 will be held May 3–6 at the Gaylord National Resort in the Washington, D.C. Area.

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Experian and the Power of FICO® Scores

Posted on Feb 06 2015 by

It’s been an incredibly busy few months at Experian, not only with the debut of powerful new product features, but also the recent announcement that Experian now offers its members FICO® Scores through its direct-to-consumer products. Making FICO® Scores available through Experian products will allow consumers to boost their credit confidence more than ever before – allowing them to harness the power of a widely recognized family of credit scores to make wiser decisions about their financial futures. We think that knowledge might make those folks walk taller as they head to see their lenders.

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New Experian Data Quality research shows inaccurate data preventing desired customer insight

Posted on Jan 29 2015 by

As many organizations look to turn data into actionable insight, a high degree of inaccurate information is limiting data insight and negatively impacting the bottom line. This is according to a new Experian Data Quality released today.

On average, U.S. organizations believe 32 percent of their data is inaccurate, a 28 percent increase over last year’s figure of 25 percent. This high degree of inaccurate information causes 91 percent of respondents to believe revenue is affected by inaccurate data in terms of wasted resources, lost productivity, or wasted marketing and communications spend.

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Bare Necessities selects the Experian Marketing Suite as the platform to take its marketing to the next level

Posted on Jan 13 2015 by

Partnership with Experian Marketing Services will help Bare Necessities offer its customers a more seamless and rewarding experience across touch-points, including call-center support and email communications

Bare Necessities, the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie, entered into an agreement with Experian Marketing Services, a recognized leader in data-driven marketing, that will help the retailer better understand and engage with its customers. Using the Experian Marketing Suite, Bare Necessities has the ability to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system.

“Customers choose Bare Necessities because we offer them a better way to buy bras,” said Noah Wrubel, cofounder and chief executive officer, Bare Necessities. “The Experian Marketing Suite will help us take that customer experience to the next level, a more personal level, and meet our customers’ expectations each and every time, regardless of the channel.”

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