Industry News

Linking Data Becomes the Biggest Challenge for Global Marketers

Posted on Jun 01 2015 by

Confronted with a vast amount of incoming data, today’s digital marketers are facing an on-going battle to keep up. According to Experian Marketing Services’ 2015 Digital Marketer Report, the biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data that can be linked together in a central location for a complete customer view.

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Credit and Your Home Purchase: Experian Survey Findings

Posted on May 27 2015 by

Buying a home is one of the best times to know about your credit. According to a recent survey by Experian, many of those in the market for a home already know the wisdom of credit score insight. However, only half of recent buyers said they checked their credit when they first considered purchasing a home.

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Data on “Green” Vehicles Doing Car Makers A Lot of Good

Posted on May 26 2015 by

Hybrid

Every time I turn on my television, look out my window or drive into the office, I always see hybrid or electric vehicles on the road. These days it seems like almost everyone is going green.

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Highlights from Experian’s Vision 2015 Conference – Think Big

Posted on May 11 2015 by

he 34th annual vision conference far exceeded expectations.

On Monday, Experian’s North American CEO Craig Boundy welcomed conference attendees, asking everyone to Think BIG during the week.

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Marketing: What’s Bigger Than Big Data?

Posted on May 05 2015 by

At Experian we believe that data is good. Good for our economy, good for consumers and good for society. Analytics and technology designed to help marketers put their data to use and become truly customer-centric is just one example of using data as a force for good.

The following column was written by Emad Georgy, senior vice president of development and global head of development at Experian Marketing Services, as part of a “Data-Driven Thinking” series for AdExchanger.

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Experian Vision 2015: Daily–Round up

Posted on May 04 2015 by

Craig_Boundy_Vision

Today Experian Vision 2015 conference kicked off to great start with a full house here to learn the latest about how data and analytics can transform the way we do business today, drive growth and solve some of our biggest business challenges.

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Experian Introduces Enterprise Fraud and ID Business in North America

Posted on May 04 2015 by

At the start of the Vision 2015 Conference, Experian® announced a new dedicated enterprise Fraud and ID business in North America.

This newly established business unit allows Experian, the leading global information services company, to more aggressively address the growing variety of fraud risk and identity management challenges businesses, financial institutions and government agencies face.

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Experian Insights in the News: Big Data and Actionable Insights

Posted on May 01 2015 by

Experian is all about turning insights into action… using data for good.

Our commitment is to work with our clients, consumers, non-profits and other parties to help ensure that we, as a company and within society, continue to properly leverage big data for good.

As part of that effort, every other week we bring you Experian Insights – a round-up of news and resources highlighting how data is used for positive business, consumer and societal actions in many ways and across multiple sectors.

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