Industry News

Toyota Tops Corporate Loyalty, Ford Leads Brand Loyalty

Posted on Oct 10 2012 by

Whether you own the largest pickup or the smallest hybrid on the market, one thing remains clear – folks in the U.S. love their vehicles.

In the recently released Loyalty and Market Trends Report by Experian Automotive, we looked at several key trends that highlight who is buying what, and which auto makers received highest marks in loyalty in Q2.


Experian Automotive: Midrange Cars are Top-Selling Segment; Toyota Camry Top Vehicle

Posted on Sep 11 2012 by

Experian Automotive today announced that midrange cars were the highest-selling vehicle segment in the first half of 2012, according to its latest vehicle registration analysis.

The analysis also showed that the Toyota Camry topped the list of best-selling vehicles for the first half, with the Ford F-150 coming in a close second. In the first half of 2011, the F-150 was the best-selling vehicle, with the Camry coming in second.


Experian Marketing Services Finds Email Volume Increased 10 percent in Q2 2012

Posted on Aug 30 2012 by

Experian Marketing Services showed that email volume has increased 10 percent in Q2 2012 versus Q2 2011 according to the Experian® CheetahMail® 2012 Q2 email benchmark report. Experian CheetahMail also found that total open rates increased 1.5 percent in Q2 2012 versus Q2 2011.


Experian Marketing Services Pinpoints Rising Social Network Sites in New Study – Instagram and Pinterest Lead the Pack

Posted on Aug 11 2012 by

According to a new study by Experian Marketing Services, niche social networks significantly increased their market share of all visits to social sites, with Instagram and Pinterest leading the pack.

The following graph illustrates the global growth between July 2011 and July 2012, based on share of visits to all sites by country:

Other niche social networks that have experienced significant gain include Stock Twits in the US, Redidt in Australia, and FanPop in the UK.


Highlights From Experian Marketing Services’ Digital Summit

Posted on Jul 27 2012 by

Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas.

This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping their customers at the heart and center of everything they do.


Experian’s Precise ID Platform Achieves Assurance Level 3 FICAM Recognition for Identity Proofing

Posted on Jul 27 2012 by

Experian®, the leading global information services company, today announced that its Precise ID platform has achieved Federal Identity Credential Access Management (FICAM) recognition at Assurance Level 3 for identity proofing.


Experian Automotive Market Trends Report Shows Recovery by Toyota and Honda

Posted on Jul 24 2012 by

According to the Experian Automotive industry market trends and loyalty report, Toyota finished third in overall corporate loyalty, with 45.7 percent of their customers who returned to market during Q1 2012 purchasing or leasing another Toyota vehicle. Toyota’s corporate loyalty ranking had dropped to 41.8 percent in Q2 2011, the first full quarter after the earthquake and tsunami. Honda’s corporate loyalty was 42.1 percent in Q1 2012, after falling to 36.4 percent in Q3 2011.


One Million People Go Online to Access Their Social Security Statement

Posted on Jul 03 2012 by

The Social Security Administration recently announced that in less than two months’ time, one million people have gone online, created a My Social Security account and viewed their Social Security Statement.


Experian Automotive to Provide National Motor Vehicle Title Information Systems (NMVTIS) Reports to California Auto Dealers

Posted on Jul 02 2012 by

Experian Automotive today announced that it will offer National Motor Vehicle Title Information Systems (NMVTIS) Reports to California auto dealers, enabling them to stay in compliance with new government regulations.


Experian Marketing Services Reports Google Share of Searches at 65% in May 2012

Posted on Jun 29 2012 by

Experian Marketing Services’ Hitwise® announced today that Google accounted for 65.02 percent of all U.S. searches conducted in the four weeks ending June 2, 2012.

The combined Bing-powered search comprised 28.12 percent of searches for the month, with Yahoo! Search and Bing receiving 14.95 percent and 13.17 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis report accounted for 6.86 percent of U.S. searches.


The Number of Older Vehicles on the Road Increased More Than 17 Million Since 2009

Posted on Jun 27 2012 by

Experian Automotive today announced that there were 17.3 million more light-duty vehicles seven years and older on the road in the United States than there were three years ago.

According to its Q1 2012 Vehicles in Operation (VIO) market analysis, Experian Automotive also found that there were more than 245 million vehicles on U.S. roads, and that the age of vehicles increased when compared to Q1 2011, up 1.9 percent to an average age of 11 years.


Experian Marketing Services Provides Pinterest Functionality to Help Retailers Go Viral

Posted on Jun 26 2012 by










Experian Marketing Services’ CheetahMail® developed a new Pinterest email functionality late last year that has produced significantly higher both open and click rates for emails with the functionality, while also enabling retailers’ products to go viral. Several retailers, including Ballard Designs, have seen significant increases in click-to-open rates, Pinterest followers and pinboard activity by incorporating the capability into their email campaigns.


The Original Band is Back in a New Campaign for

Posted on Jun 18 2012 by

Theyyyy’re baaack! They once graced American televisions singing witty lyrics about their personal credit woes while waiting tables in pirate costumes, living out of the in-laws’ basement and getting snubbed by women because of their lackluster car. Now, after a two-year hiatus, The Original Band is back by popular demand.


Experian Marketing Services’ ChoiceScore Now Available Through Reseller Adrea Rubin Marketing

Posted on Jun 14 2012 by

Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced an expanded relationship with Adrea Rubin Marketing, Inc., the life and health insurance marketing leader. This relationship makes Adrea Rubin Marketing a preferred provider of Experian Marketing Services’ ChoiceScore to the life and health insurance vertical.


How Experian is Helping Consumers with Little to No Credit History

Posted on Jun 14 2012 by

Did you know that there are 64 million people in the United States that have little or no traditional credit history?

These people are typically referred to as underbanked or underserved consumers and Experian just announced Extended View Score that can help these consumers gain access to credit products and services, which can lead them down the path of building a fuller credit history.


Experian Healthcare Ranks #77 on the Healthcare Informatics 100 List

Posted on Jun 07 2012 by

Experian Healthcare, the leading provider of financial information services and market intelligence for health systems, hospitals, medical groups and specialty organizations, today announced that it is ranked No. 77 on the 2012 Healthcare Informatics (HCI) 100 list.


Experian RentBureau to Receive Rental Payment History from Riverstone Residential Group

Posted on May 30 2012 by

Experian® RentBureau®, the leading provider of rental payment history data to the multifamily industry, today announces the agreement of Riverstone Residential Group to contribute its residents’ payment data to Experian RentBureau.


Consumer Credit Scores for Auto Loans Drop to Near Prerecession Levels

Posted on May 29 2012 by

Experian Automotive today announced that average credit scores for consumers buying a vehicle have dropped to near prerecession levels.

According to its quarterly automotive credit analysis, the average credit score for financing a new vehicle dropped six points to 760 and dropped four points to 659 for used vehicles. Comparatively, credit scores in Q1 of 2008 were at an average of 753 for new vehicles and 653 for used.


Experian Acquires Conversen Inc.

Posted on May 21 2012 by

Experian Marketing Services today announced the acquisition of Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels.


50% Discount on BusinessIQ Express to Celebrate National Small Business Week

Posted on May 21 2012 by

Experian®, the leading global information services company, today announced that during National Small Business Week, May 20–26, it will offer BusinessIQ Express at half off its annual subscription price for the first year of service.


Experian and Moody’s Analytics Launch Small Business Credit Index

Posted on May 17 2012 by

Experian®, the leading global information services company, today announced that it has joined forces with Moody’s Analytics to create a business index and detailed report that provides insight into the health of U.S. businesses.


Securely Access Your Social Security Earnings and Benefit Information Online

Posted on May 17 2012 by

Secure and convenient online access to your Social Security earnings and benefit information is available due in part to fraud prevention services that help the U.S. Social Security Administration (SSA).

The SSA uses Experian fraud prevention services to securely authenticate and safeguard the identities of consumers who now have online access to their Social Security earnings and benefit information through the SSA’s new online Social Security Statement.


Experian Provides Renters Opportunity to Build Credit with ClearNow®

Posted on May 16 2012 by

Experian®, the leading global information services company, today announced that it has extended its capability to accept rental payment data from individual landlords and property managers through its new collaboration with ClearNow®. Learn more.


How PowerCurve Decision Management Software Helps Businesses

Posted on May 15 2012 by

We recently announced the availability of PowerCurve, the new decision management software portfolio, which helps organisations manage and grow their portfolios by improving the way they use information to make customer decisions.

PowerCurve builds on more than 30 years of experience that Experian has providing organizations across the globe with expert decisioning tools. It is equipped with some of the most advanced decision analytics capabilities in the market today.


Move Forward Into Dynamic Decisioning with PowerCurve

Posted on May 11 2012 by

For those of you who did not attend Experian’s Vision Conference this week, you may have missed an opportunity to learn how to drive profitable growth by leveraging the PowerCurve software to make accurate, analytics-based decisions quickly, efficiently and repeatedly to acquire, manage and grow your customer relationships. However, it’s not too late for you to catch up.