Industry News

Experian Marketing Services Appoints Digital-Marketing Veteran Bridget Bidlack to Vice President of Global Product Management

Posted on Nov 04 2015 by

Smart Stats in Sports and Business

Posted on Nov 02 2015 by


More than 2.5 billion gigabytes of data is generated every single day. By 2020, it’s estimated that 40 zettabytes of data will be created. The sheer amount of data available today is changing nearly every aspect of our business and personal lives.

Big Data is also transforming the world of sports – from the way General Managers recruit and draft players, to how coaches set lineups and design plays and even how everyday fans watch and participate in professional sports. Today, every major professional sports team either has an analytics department or an analytics expert on staff. By 2021, the markets for sports analytics is expected to reach $4.7 billion. This year, nearly 57 million people in the United States and Canada will play fantasy sports.


Experian Partners With the Movember Foundation to Launch Mobile Messaging

Posted on Oct 29 2015 by


The Movember Foundation launches its first mobile messaging program powered by The Experian Marketing Suite to raise awareness for men’s health.


Insight into the Millennial Business Owner Paves the Way for the Future

Posted on Oct 29 2015 by

Millennial Business Owner

It was only a few months ago when millennials officially surpassed baby boomers to become the largest living generation. Since millennials are so numerous, it stands to reason, that they could also become the most prevalent population of small business owners in the U.S. As a matter of fact, everyday there are hundreds of new start-ups being created by this younger demographic.


Millennials: Why everyone is still talking about them

Posted on Oct 22 2015 by

Panel Discussion: Data as a Force for Good

Posted on Sep 29 2015 by

On September 28 in New York City, Experian and Cloudera Cares hosted a panel discussion about how Big Data can be used in a variety of ways as a force of good. The panel included Adam Fingersh, Senior Vice President, Products and Marketing for Experian, Mike Olson, Co-founder, CSO and Chairman of the Board at Cloudera; Board Member at DataKind, Dr. Richard Bonneau, Associate Professor of Biology, Computer Science and Faculty Director of Bioinformatics, New York University; Ph.D. in Biochemistry and Vlad Dubovskiy, Data Scientist,


Experian Recognized as a Finalist in the 2015 Data Impact Awards

Posted on Sep 29 2015 by

Data Impact

Experian is a finalist in the category of “Data-Driven Transformation” for the launch and deployment of the Experian Marketing Suite. During the last two years, Experian made transformational decisions about their marketing portfolio to unify offerings in data, technology and services into a single platform that allows marketers to create rewarding and relevant customer experiences in any channel via any device. This transformation culminated in July 2014 with the launch of the Experian Marketing Suite, a cloud-based marketing platform that leverages Experian’s customer identity and recognition technology, consumer data (the largest in the world), analytics and interaction technology.


Leveraging Data to Find the Right Automotive Customer

Posted on Sep 22 2015 by


Since Henry Ford invented the assembly line and mass automotive production began, the primary objective of all manufacturers and dealers has been to move new vehicle inventory off the lot year after year. But nowadays finding the right automotive customer can be a challenging task. Where do they live? How old are they? How much do they make? By leveraging data to answer these questions, manufacturers can market to the appropriate audience and manage inventory accordingly.