Industry News

New Experian Data Quality research shows inaccurate data preventing desired customer insight

Posted on Jan 29 2015 by

As many organizations look to turn data into actionable insight, a high degree of inaccurate information is limiting data insight and negatively impacting the bottom line. This is according to a new Experian Data Quality released today.

On average, U.S. organizations believe 32 percent of their data is inaccurate, a 28 percent increase over last year’s figure of 25 percent. This high degree of inaccurate information causes 91 percent of respondents to believe revenue is affected by inaccurate data in terms of wasted resources, lost productivity, or wasted marketing and communications spend.

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Bare Necessities selects the Experian Marketing Suite as the platform to take its marketing to the next level

Posted on Jan 13 2015 by

Partnership with Experian Marketing Services will help Bare Necessities offer its customers a more seamless and rewarding experience across touch-points, including call-center support and email communications

Bare Necessities, the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie, entered into an agreement with Experian Marketing Services, a recognized leader in data-driven marketing, that will help the retailer better understand and engage with its customers. Using the Experian Marketing Suite, Bare Necessities has the ability to plan, manage, execute and optimize all of its customer interactions in real time across any channel, all from within a single system.

“Customers choose Bare Necessities because we offer them a better way to buy bras,” said Noah Wrubel, cofounder and chief executive officer, Bare Necessities. “The Experian Marketing Suite will help us take that customer experience to the next level, a more personal level, and meet our customers’ expectations each and every time, regardless of the channel.”

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Are You Loyal or a Defector? An Overview of Consumer Vehicle Replacement Preferences

Posted on Jan 08 2015 by

Just how loyal are consumers to a particular make or model of vehicle?

A new Experian Automotive study answers this question by highlighting the loyalty behavior of consumers who got rid of their previous vehicle to purchase a new one.

The analysis showed that, overall, Ford owners had the highest percentage of loyalty when returning to market, with 60.8 percent purchasing another Ford vehicle. Rounding out the top five makes with the highest percentages of loyal consumers were Toyota, Subaru, Kia and Lexus, with 59.1 percent, 57.7 percent, 57.2 percent and 55.9 percent returning to buy another vehicle of the same make.

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Experian Data Breach Resolution and BillGuard to Reinvent Identity Protection

Posted on Jan 05 2015 by

Experian Data Breach Resolution and BillGuard®, the leading personal finance security company, have launched a strategic collaboration to better protect consumers during an unprecedented era of identity theft.

Responding to the recent wave of payment card breaches, the companies unveiled an advanced identity protection suite, combining BillGuard’s award-winning card fraud monitoring mobile application with Experian’s award-winning identity protection product, ProtectMyID®.

A sharp increase in data breaches over the last several years has compromised the payment cards of millions of American cardholders. Fraudulent use of compromised credit cards and debit cards now accounts for more than 85 percent of all identity theft, which causes nearly $25 billion in financial damage in the U.S. each year . Unfortunately, financial institutions detect less than half of ECF, leaving cardholders to catch the rest – or personally absorb the financial loss.

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Gartner’s 2014 Magic Quadrant for Data Quality Tools Report positions Experian

Posted on Dec 23 2014 by

Today, we are excited to announce that Experian has made it onto the Gartner Magic Quadrant for Data Quality Tools.

We are positioned as a ‘Challenger’, which we believe means our organization is recognized as performing well within our line of expertise, providing customers with the right products and services they need to effectively manage their data.

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Car buyers choose fuel-efficiency

Posted on Dec 23 2014 by

If you’ve driven a vehicle in the past few months, then you’ve most likely had to stop by your local gas station. And, if you’ve filled up the tank while you were there, then you’ve probably experienced the sensation of the corners of your mouth forming a smile as the price for a tank of gas of has been lower than usual for quite some time.

With that said, has the consistent drop in gas prices done more than just make us smile? Has it enticed consumers to go back to the gas-guzzling, high-powered vehicles of the past?

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Internet of Things Goes Mainstream During the 2014 Holiday Season with Smart Home Devices Seeing the Most Growth

Posted on Dec 18 2014 by

New research from Experian finds that nearly a third of all Americans use at least one type of smart or connected device; 14 percent of homes are smart homes.

Experian Marketing Services published a new report today that tracks the recent rise and growing interest among consumers for connected devices and smart home products. A complimentary copy of the report, The Internet of Things: Opportunities through the rise in smart devices, can be downloaded here: http://ex.pn/1r0TJVp.

The report found that consumer interest in three connected device categories has shown significant growth in recent years, with no signs of stopping. In fact, according to the report, nearly a third of all Americans use at least one type of connected device. Further, at least 14 percent of U.S. households are smart homes and have a connected home device such as connected lights, locks, thermostats, or electrical outlets, among others.

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Sixty percent of marketers are unsure of the cost of fraud to their organization

Posted on Dec 17 2014 by

Balancing holiday marketing efforts with fraud prevention requires a coordinated approach according to survey findings from 41st Parameter, a part of Experian. The survey results from 250 marketers released today, looks at the relationship between omnichannel retailing, fraud prevention and the holiday shopping season. The findings show that few marketers understand the full benefit of fraud-prevention […]

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