Industry News

Experian addresses fraud and cybersecurity challenges as risks mount for banks, retailers and public sector

Posted on Oct 13 2014 by

Experian hosting Future of Fraud and Identity event during National Cyber Security Awareness Month Costa Mesa, Calif., Oct. 13, 2014 — Identity and fraud concerns are a pressing global issue for many industries, including financial services, public sector and retailers. With the rise in security and data breaches, many organizations across the United States are […]

Share

Experian Marketing Services expands cross-channel consulting program with launch of Marketing Sophistication CurveSM

Posted on Oct 09 2014 by

According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to move beyond single-channel marketing programs to optimize their marketing across channels or around the customer. The company today announced an expansion of its strategic, cross-channel consulting offerings to address this need and help organizations increase […]

Share

Experian #FinCon14: Thoughts on the expo, our Plutus win and beignets

Posted on Oct 01 2014 by

Just a little over a week ago, I was in New Orleans surrounded by interesting, engaging and financially-savvy people with a common interest.

All of these people were brought together for FinCon Expo, which took place from September 18-21. It was not only a tremendous financial media community networking event, it was an opportunity to learn, grow and find inspiration.

From the Experian perspective, it was an opportunity to further build and focus on our social channels as a way to reach consumers and provide education and dialog around credit and financial empowerment. The two-day conference featured an expo hall where one could score some great information (along with some cool swag), keynote sessions that were led by powerful speakers like Jeff Goins, Farnoosh Torabi and Chris Ducker, and a full daily schedule packed with educational sessions and panel discussions (and of course, a lot of beignets served along the way).

Share

Homeowners are borrowing again, as HELOC lending increased 27 percent in Q2 2014

Posted on Sep 29 2014 by

Experian–Oliver Wyman data reports $120 billion in new home-equity credit loans in past year; Q2 2014 saw new mortgage originations totaling $292 billion Costa Mesa, Calif., Sept. 29, 2014 — Mortgage origination volumes saw an increase of 15 percent in Q2 2014. Home-equity line of credit (HELOC) lending saw the biggest gains, according to Experian, the […]

Share

Experian Marketing Services launches identity-linkage engine for digital advertising industry to resolve data-quality and accuracy challenges

Posted on Sep 24 2014 by

Experian Marketing Services, a recognized leader in data-driven marketing, today unveiled OmniView™, a persistent data-linkage technology that creates a real-time single customer view, as part of the Experian Marketing Suite. The single customer view, or persistent identity, created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels […]

Share

New sales for alternative-powered vehicles dip for first time since first half of 2009

Posted on Sep 15 2014 by

Over the last few years, there has been a plethora of attention around hybrid and electric vehicles, from both consumers and media alike. Whether it’s due to the fact that consumers have become more environmentally conscience, or that fuel economy standards have begun to take shape, alternative-powered vehicles have steadily risen in popularity. But as the rest of the automotive industry continues to develop more fuel-efficient vehicles, can we expect this “green” car segment to keep growing?

Share

Harnessing Big Data and Big Data analytics to improve financial inclusion

Posted on Sep 13 2014 by

experian

As the increased buzz about Big Data has filtered into Washington, D.C., policymakers have sought to learn more about Big Data, the technology that drives it, and the benefits and potential impacts for consumers. To that end, there have been three government reports released over the past year — two issued (1) by the Obama administration that focused explicitly on Big Data and one by the Federal Trade Commission that centered on “data brokers.”

Share

Experian’s Instant Prescreen service selected by American 1 Credit Union and Credit Union of Southern California

Posted on Sep 08 2014 by

Experian® chosen for its integration with Symitar, along with streamlined delivery and advanced real-time decisioning  Costa Mesa, Calif., September 8, 2014 — Experian®, the leading global information services company, today announced that American 1 Credit Union and Credit Union of Southern California selected Experian’s Decisioning as a ServiceSM for its Instant Prescreen service that identifies […]

Share

Tim Howard discusses building his brand and the value of trusted business relationships at the Experian Marketing Services 2014 Client Summit

Posted on Sep 03 2014 by

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a fireside chat with U.S. Men’s National Soccer Team goalkeeper Tim Howard at its 2014 Client Summit. In the following video clip from that fireside chat, Howard discusses how he decides to align with brands that match his […]

Share

Experian’s partnership with Ubuntu Education highlights commitment to social responsibility

Posted on Aug 21 2014 by

At Experian, we have a firm commitment to social responsibility. We show that commitment through a broad range of efforts that help communities realize their social and economic potential by investing in community and education programs that foster the financial health of individuals and small businesses across the globe.

As part of this commitment, Experian has more than 100 employees who are certified as Experian Education Ambassadors. These ambassadors educate consumers throughout the United States about credit reporting, credit scoring, fraud and identity theft and other issues in which Experian has expertise. Presentations take place at youth organizations, schools, colleges and universities, faith-based organizations – anywhere people gather and request information about these important subjects.

Share

Experian Marketing Services’ 2014 Client Summit reinforces the need for authentic storytelling

Posted on Aug 07 2014 by

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered more than 1,000 top marketing executives from the world’s leading brands for the 2014 Client Summit. The event reinforced the importance of storytelling for marketers and how brands need to deliver exceptional and authentic customer experiences.

Share

Ori Eisen featured on BloombergTV

Posted on Jul 25 2014 by

Ori Eisen, founder of the 41st Parameter, a part of Experian, and Frank Abagnale Jr. spoke with Bloomberg TV recently about new major new fraud threats emerging and how Experian can help protect organizations and their customers from becoming victims. Experian’s fraud prevention and identity management business helps clients combat the global fraud epidemic costing businesses […]

Share

Experian Marketing Services unveils comprehensive end-to-end Marketing Suite

Posted on Jul 24 2014 by

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer […]

Share

Companies struggle to access information quickly for marketing personalization

Posted on Jul 16 2014 by

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across more than one channel, organizations struggle to gain insight quickly and maintain an accurate data source.

Share

Experian Marketing Services upholds leadership position as the number 1 email marketing provider to the top ecommerce retailers in North America

Posted on Jul 10 2014 by

For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released […]

Share

Experian Marketing Services brings together marketing storytellers for 2014 Client Summit

Posted on Jun 26 2014 by

2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme of “Storytelling.” The award-winning event will […]

Share

Experian Marketing Services honored with three Stevie Awards at the American Business Awards

Posted on Jun 16 2014 by

Experian Marketing Services’ Client Summit and The Digital Marketer report recognized among more than 3,300 nominations nationwide

Experian Marketing Services, a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing, was presented with three bronze Stevie Awards at the 12th Annual American Business Awards in Chicago, Illinois, on Friday night, June 13, 2014.

The American Business Awards is the nation’s premier business award program. All organizations — public and private, for-profit and nonprofit, large and small — operating in the United States are eligible to submit nominations. As a winner, Experian Marketing Services was recognized from more than 3,300 nominations that were submitted this year.

Share

Experian Marketing Services finds that personalized abandoned cart emails drive significantly higher revenues than promotional mailings

Posted on Jun 12 2014 by

According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report, Experian Marketing Services found that personalized […]

Share

Love and Marriage… and Credit

Posted on Jun 02 2014 by

Half of married couples in the U.S. say that credit scores were important to them when choosing a mate, according to the latest Experian Consumer Services survey comparing the relationship between marriage and credit.

The study also showed that 95% of participants rate “financial responsibility” as important, with “physical attractiveness” and “career ambition” following at 86% and 77%, respectively.

Share

Affluents are far more likely to use smartphones for charity donations and food purchases compared with the average mobile user

Posted on May 29 2014 by

According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, mobile devices are playing an increasingly important role in how users make purchases across all categories. While purchases using a computer or digital tablet still reign supreme, transactions via mobile phones are on the rise, and marketers are poised to take advantage of this trend.

The adoption of mobile marketing increased 17 percent in 2013, while 71 percent of marketers currently are engaging consumers in the mobile channel. This trend, among others, is highlighted in Experian Marketing Services’ recently released 2014 Digital Marketer: Benchmark and Trend Report. The report is an annual go-to resource for marketers looking for key industry benchmarks, insights, technology trends and consumer data.

Share

Vision 2014: The first 24 hours after a data breach

Posted on May 15 2014 by

The first 24 hours of a Data Breach Response are the most critical and we have the most important seven steps to insure that your organization does not go off track.

A data breach of personal identity information or protected healthcare information is a breach of trust. Employees, patients, consumers or even partners are put at risk if their information is disclosed during a security incident.

Share

Vision 2014: A current look at commercial credit consortium data

Posted on May 15 2014 by

The Small Business Credit Share is a “give-to-get” data consortium in which members provide more detailed data about the performance of the accounts in their portfolios. In exchange for expanded contribution, members get exclusive access to enriched information that is deeper in content than what is available to standard Experian clients or through competitive credit share programs. They benefit from the more comprehensive reports, business credit scores, attributes, and reporting that are available. The Small Business Credit Share is open to all credit granting institutions, including financial institutions, companies that issue trade credit, telcos, utilities and others. The tradeline performance reporting from this broad swath of B2B companies helps drive the effectiveness of the products that are available to members. The Small Business Credit Share has firm qualification standards to insure consistent information and regular reporting guidelines are followed, to help protect the interests of all members.

Share

Experian Vision Conference Daily Roundup – Day 3

Posted on May 07 2014 by


Experian’ s Vision Conference in Dallas wrapped up today with the last round up breakout sessions and a keynote address from Texas legend Roger Staubach, Heisman Trophy winner, Super Bowl MVP and Executive Chairman of Jones Lang LaSalle Americas.

Share

Vision 2014: Experian Business Information Services and Moody’s Analytics Analyze the State of U.S. Small Business Credit

Posted on May 07 2014 by

Experian’s Business Information Services and Moody’s Analytics have been reporting on the health of small business credit on a quarterly basis since 2010, publishing the Small Business Credit Index report. In this joint session moderated by Brian Ward, Senior Director – Integrated Marketing,  Joel Pruis, Senior Business Consultant from Experian’s Global Consulting Practice and Moody’s Analytics Senior Director Cristian deRitis offered an in-depth analysis of business credit health across the United States.

Share

Experian Vision Conference Daily Roundup – Day 2

Posted on May 06 2014 by

Day two of Experian’s 33rd annual Vision 2014 Conference in Dallas included a full morning of education on topics related to the economy and the industry. Chief investment strategist at Wells Capital Management, Dr. James Paulsen kicked off today’s events delivering a powerful keynote address on the economic and financial outlook for the U.S.

Share