Loading...

Are Millennials Mortgage-Ready?

by Kerry Rivera 3 min read October 19, 2016

blog-post-house-02Much has been written about Millennials over the past few years, and many continue to speculate on how this now largest living generation will live, age and ultimately change the world.

Will they still aspire to achieve the “American Dream” of education, home and raising a family?

Do they wish for something different?

Or has the “Dream” simply been delayed with so many individuals saddled with record-high student loan debt?

According to a recent study by Pew, for the first time in more than 130 years, adults ages 18 to 34 were slightly more likely to be living in their parents’ home than they were to be living with a spouse or partner in their own household. It’s no secret the median age of first marriage has risen steadily for decades. In fact, a growing share of young adults may be eschewing marriage altogether.

Layer on the story that about half of young college graduates between the ages of 22 and 27 are said to be “underemployed”—working in a job that hasn’t historically required a college degree – and it’s clear if nothing else that the “American Dream” for many Millennials has been delayed.

So what does this all mean for the world of homeownership?

While some experts warn the homeownership rate will continue to decrease, others – like Freddie Mac – believe that sentiment is overly pessimistic.

Freddie Mac Chief Economist Sean Becketti says, “The income and education gaps that are responsible for some of the differences may be narrowed or eliminated as the U.S. becomes a ‘majority minority’ country.”

Mortgage interest rates are still near historic lows, but home prices are rising far faster than incomes, negating much of the savings from these low rates.

Experian has taken the question a step further, diving into not just “Do Millennials want to buy homes” but “Can Millennials buy homes?”

Using mortgage readiness underwriting criteria, the bureau took a large consumer sample and assessed Millennial mortgage readiness. Experian then worked with Freddie Mac to identify where these “ready” individuals had the best chance of finding homes.

The two factors that had the strongest correlation on homeownership were income and being married. From a credit perspective, 33 percent of the sample had strong or moderate credit, while 50 percent had weak credit.

While the 50 percent figure is startling, it is important to note 40 percent of that grouping consisted of individuals aged 18 to 26. They simply haven’t had enough time to build up their credit. Second, of the weak group, 31 percent were “near-moderate,” meaning their VantageScore® credit score is 601 to 660, so they are close to reaching a “ready” status.

Overall, student debt and home price had a negative correlation on homeownership.

In regards to regions, Millennials are most likely to live in places where they can make money, so urban hubs like Los Angeles, San Francisco, Chicago, Dallas, Houston, Boston, New York and DC currently serve as basecamp for this group.

Still, when you factor in affordability, findings revealed the Greater New York, Houston and Miami areas would be good areas for sourcing Millennials who are mortgage ready and matching them to affordable inventory.

Complete research findings can be accessed in the Experian-Freddie Mac co-hosted webinar, but overall signs indicate Millennials are increasingly becoming “mortgage ready” as they age, and will soon want to own their slice of the “American Dream.”

Expect the Millennial homeownership rate of 34 percent to creep higher in the years to come. Brokers, lenders and realtors get ready.

Related Posts

As the U.S. housing market enters a new phase, the 2026 State of the U.S. Housing Market Report from Experian provides a data-driven overview for lenders, servicers, and property managers. This article synthesizes findings related to mortgage originations, affordability pressures, home equity utilization, credit risk, and generational sentiment, with implications for lender strategy in 2026 (Experian, 2026).  Mortgage market in flux: Opportunity amid transition  The mortgage market presents mixed signals. Rate moderation in late 2025 contributed to renewed demand, while the product mix continued to evolve. Conventional loans remained dominant at approximately 72% of originations, yet Veterans Affairs (VA) loans experienced the highest growth between 2023 and 2025, reaching 10.8% market share (Experian, 2026).  At the same time, second mortgages and home equity lines of credit (HELOCs) gained momentum as homeowners sought liquidity without refinancing out of historically low interest rates. This trend reflects growing demand for equity-based solutions that preserve favorable first-mortgage terms (Experian, 2026).   Pull-through challenges: Only 34% of inquiries become loans  Conversion efficiency remains a key challenge. Only 34% of first-mortgage hard credit inquiries resulted in a completed mortgage origination, highlighting friction between borrower interest and loan fulfillment (Experian, 2026).  Consumer research reinforces this gap. In an Experian survey, 50% of respondents reported that understanding what they could qualify for would be the most helpful step in their homeownership journey, suggesting that improved prequalification tools could materially increase pull-through rates (Experian, 2026).   Affordability pressure goes beyond the mortgage  Between 2021 and 2025, property taxes increased by 15.2%, while non-tax escrow costs—primarily homeowners' insurance—rose by 67.4% nationwide (Experian, 2026).  State-level variation further complicates affordability assessments. Florida recorded the highest average non-tax escrow expenses at $430 per month largely due to sharp increase in home insurance costs. California, by contrast, exhibited the highest average property tax burden at $626, largely driven by elevated home values despite lower statutory tax rates (Experian, 2026). These dynamics underscore the importance of holistic cost modeling, particularly for first-time buyers.   Home equity: A lender’s growth frontier  Home equity remains a significant growth opportunity. An estimated 96.2 million consumers reside in owner-occupied homes, with substantial portions owning their homes outright or holding more than 20% equity (Experian, 2026). HELOC usage is increasing, particularly among younger borrowers, 50% of whom utilize more than 60% of their available HELOC credit, compared with 36% of older borrowers (Experian, 2026).  Market share shifts are also notable. Fintech lenders experienced a 140.2% increase in HELOC originations from 2023 to 2025, significantly outpacing banks and credit unions. These gains suggest that digital-first experiences and streamlined workflows are increasingly decisive factors for borrowers (Experian, 2026).   Risk and resilience: What credit and property data reveal  Overall delinquency rates eased slightly; however, near-prime and prime borrowers demonstrated early signs of stress, particularly within first-mortgage portfolios (Experian, 2026).  Property-level risk is also intensifying. Flood exposure increased by 3.7% nationally, with 26.4% of Florida homes identified as at risk. Rising exposure has contributed to escalating insurance costs, further affecting affordability and credit performance (Experian, 2026).  From a credit hierarchy perspective, secured debt—especially mortgages and auto loans—continued to show the lowest delinquency rates. In contrast, student loans and credit cards exhibited higher delinquency risk, particularly among financially constrained renters and homeowners (Experian, 2026).   Generational optimism versus macroeconomic constraints  Despite affordability headwinds, consumer optimism persists. Approximately 47% of renters believe they will be ready to purchase a home within four years, increasing to 67% within eight years (Experian, 2026).  Structural constraints remain significant. Roughly 70% of homeowners hold mortgage rates below 6%, contributing to limited housing inventory as current owners remain rate-locked. With 30-year mortgage rates still above that level and a softening labor market, even modest increases in unemployment could further pressure affordability (Experian, 2026).   Implications for lenders  Experian’s analysis highlights several strategic priorities for housing industry stakeholders:  Expand access to credit. Incorporate alternative data sources, such as cash-flow analytics and rental payment history, to responsibly extend credit to underserved but qualified borrowers (Experian, 2026).  Capitalize on equity demand. Develop HELOC offerings that are fast, flexible, and digitally enabled to meet the needs of equity-rich, rate-locked homeowners (Experian, 2026).  Enhance risk precision. Integrate credit, property, and behavioral data to identify emerging risk early, particularly among near-prime segments, and to support more accurate pricing and portfolio management (Experian, 2026).   Conclusion  The 2026 housing market reflects a complex interplay of macroeconomic pressure, shifting borrower behavior, and growing reliance on home equity solutions. Agility and data-driven decision-making will be essential for lenders navigating this environment. The 2026 State of the U.S. Housing Market Report offers critical insight to support growth while managing risk in an evolving landscape (Experian, 2026).  📘 Access the full report here: Experian 2026 State of the U.S. Housing Market Report  References  Experian. (2026). 2026 state of the U.S. housing market report. Experian.     

by Upavan Gupta 3 min read February 9, 2026

%%excerpt%% %%page%% Tenant screening fraud is rising fast. Discover how income verification tools, Experian income verification, and AI-powered document upload strengthen fraud detection and streamline employment checks.

by Kim Agaton 3 min read September 8, 2025

Executive Summary The July 2025 housing market reveals a landscape of shifting consumer behaviors, evolving lender strategies, and continued strength in borrower performance—especially within home equity. Origination volumes have dipped slightly, but direct marketing, particularly through Invitation to Apply (ITA) campaigns, is accelerating. As key players exit the space, gaps are opening across both marketing and origination, creating clear opportunities for agile institutions. This phase signals both caution and potential. The winners will be those who refine their marketing, sharpen segmentation, and deploy smarter risk monitoring in real time. TL;DR Risk Profile: Mortgage and HELOC delinquencies remain low. Slight increases in 90+ DPD are not yet cause for concern. Mortgage Originations: Modestly down, but marketing remains aggressive. Invitation to Apply (ITA) volumes outpacing prescreen. Home Equity Originations: Stable originations, competitive marketing volumes. ITA volumes outpacing prescreen similar to mortgage. Opportunity: Targeted direct mail and refined segmentation are growth levers in both mortgage and home equity. Risk Environment: Resilient Yet Watchful Experian’s July data shows both mortgage and home equity delinquencies hovering at historically low levels. Early-stage delinquencies dropped in June, while late-stage (90+ days past due) nudged upward—still below thresholds signaling broader distress. HELOCs followed a similar path. Early-stage movement was slightly elevated but well within acceptable ranges, reinforcing borrower stability even in a high-rate, high-tariff environment. Takeaway: Creditworthiness remains strong, especially for real estate–backed portfolios, but sustained monitoring of 90+ DPD trends is smart risk management. Home Equity: Volume Holds, Competition Resets Home equity lending is undergoing a major strategic reshuffle. With a key market participant exiting the space, a significant share of both marketing and originations is now in flux. What’s happening: Direct mail volumes in home equity nearly match those in first mortgages—despite the latter holding larger balances. ITA volumes alone topped 8 million in May 2025. Total tappable home equity stands near $29.5 trillion, underscoring a massive opportunity.(source: Experian property data.) Lenders willing to recalibrate quickly can unlock high-intent borrowers—especially as more consumers seek cash flow flexibility without refinancing into higher rates.   Direct Mail and Offer Channel Trends The continued surge in ITA campaigns illustrates a broader market pivot. Lenders are favoring: Controlled timing and messaging Multichannel alignment Improved compliance flexibility May 2025 Mail Volumes: Offer Type Mortgage Home Equity ITA 29.2M 25.8M Prescreen 15.6M 19.0M Strategic Insights for Lenders 1. Invest in Personalized Offers Drive better response rates with prescreen or ITA campaigns. Leverage data assets like Experian ConsumerView for ITA’s for robust behavioral and lifestyle segmentation. For prescreen, achieve pinpoint-personalization with offers built on propensity models, property attributes, and credit characteristics. 2. Seize the Home Equity Opening Use urgency-based messaging to attract consumers searching for fast access to equity—without the complexity of a full refi. Additionally, as mentioned above, leverage propensity, credit, and property (i.e. equity) data to optimize your marketing spend. 3. Strengthen Risk Controls Even in a low-delinquency environment, vigilance matters. Account Review campaigns, custom scorecards, and real-time monitoring help stay ahead of rising 90+ DPD segments. 4. Benchmark Smarter Competitive intelligence is key. Evaluate offer volumes, audience segmentation, and marketing timing to refine your next campaign. FAQ Q: What does the exit of a major home equity player mean? A: It leaves a significant gap in both marketing activity and borrower targeting. Lenders able to act quickly can capture outsized share in a category rich with equity and demand. Q: How should lenders respond to the evolving risk profile? A: Continue to monitor performance closely, but focus on forward-looking indicators like trended data, income verification, and alternative credit signals. Conclusion The housing market in July 2025 presents a clear message: the fundamentals are sound, but the strategies are shifting. Those ready to optimize outreach by making smarter use of data will seize a disproportionate share in both mortgage and home equity. Want to stay ahead? Connect with Experian Mortgage Solutions for the insights, tools, and strategies to grow in today’s evolving lending environment.  

by David Fay 3 min read August 29, 2025

Subscribe to our blog

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Experian Insights blog

Don't miss out on the latest industry trends and insights!
Subscribe