Prospect List is Experian’s managed service solution that enables clients to purchase custom acquisition lists for direct mail and email campaigns. As all lists are built using our trusted household and person identity foundation, clients can improve deliverability and response rates, minimize wasted mail, and reduce their level of operational effort.
Prospect List for direct mail provides highly accurate, CASS-certified, mail-ready prospect audiences using our identity foundation. Lists are developed collaboratively with the Experian team and delivered within 24 hours of completion, with suppression and hygiene applied.
Prospect List for email from Experian offers the ability to select and reach prospects via email with pinpoint accuracy. Our solution is built on a database of consumers with email addresses, each of whom have agreed to receive third-party offers. Easily refine your audience further through demographic selections such as age, income, or education. More information coming soon.
Please reach out to your Experian team who will help build your custom Prospect List based on your campaign objectives and audience targets.
Lists can be delivered to nearly any preferred destination including:
Files are delivered via Secure File Transfer Protocol and Amazon Web Services as a standard. Other delivery options can be evaluated upon request.
Yes, Experian’s list has been CASS certified and recently processed through National Change of Address (NCOA). A list includes the following considerations, other hygiene would be separate.
Yes, but this is a separate service from Prospect List called Address Hygiene, a part of Offline Identity Resolution. Please reach out to your Experian team to get started.
Yes. All lists can be activated across channels and in the destinations of your choice. Lists can also be used to build lookalike audiences and activated digitally.
One business day
No, Prospect List and Marketing Attributes are separate products designed for different use cases and delivery models. Marketing Attributes provides ongoing data licensing, while Prospect List is a managed-service solution that delivers custom, campaign-ready audience lists for activation.
Pricing is a CPM model based on the volume of attributes selected to build the list and number of sends.
Yes. Prospect Lists may be used for a single campaign within 60 days of list receipt. This ensures the data remains accurate, up to date, and compliant, reflecting changes that can occur over time.
Not all 5,000 attributes are available for building Prospect Lists. The selection includes approximately 1,000 across multiple categories and proprietary Experian datasets. Please note that this list may be updated or modified over time.
Please reach out to your Experian team who can send you the list.
Experian will not offer measurement capabilities with Prospect List.