Innovation

Healthcare providers are facing a perfect storm of operational challenges—rising claim denials, increasing data errors, and persistent staffing shortages—all of which are straining revenue cycles and threatening financial stability. Experian Health’s 3rd Annual State of Claims Survey reveals that these issues are not only ongoing but intensifying. The survey found that 41% of providers now report denial rates of 10% or higher, a troubling trend that has worsened each year since 2022. The root causes remain consistent: missing or inaccurate data (50%), authorization issues (35%), and flawed patient registration data (32%). These errors are not just administrative—they directly impact cash flow and patient care. To view more of the findings, download our report here. While challenges continue, what we are excited about is the growing optimism around artificial intelligence (AI) as a solution. 67% of providers believe AI can improve the claims process, and 62% say they are well-versed in AI and automation—a dramatic increase from just 28% in 2024. Among those who have adopted AI, the results are promising: 69% report reduced denials and improved resubmission success. Experian Health’s own Patient Access Curator is one such tool, leveraging AI to streamline front-end data collection, eligibility verification, and insurance discovery in real time. The data is clear: the status quo is unsustainable. Providers must embrace technology not as a future possibility, but as a present necessity. AI is no longer theoretical—it’s a proven tool that can help break the cycle of denials, delays, and data errors. Experian Health is committed to helping providers navigate this transition with solutions like AI Advantage and Patient Access Curator, designed to simplify workflows and improve outcomes. For more information about our revenue cycle products, visit http://www.Experian.com/health.

At Experian, people often describe their experience with words like supportive, inclusive, and inspiring. It is the feeling of being part of a team that encourages curiosity and collaboration, and of knowing your work has real impact. That is why we are proud to share that Experian has been named one of the nation’s top technology employers, ranking 10th on Fortune’s 2025 Best Workplaces in Technology list. This recognition reflects what it’s like working at Experian. We are committed to creating an environment where people can grow, innovate, and thrive while shaping technology that makes a lasting difference in the world. Recognition that Starts with People Whether solving today’s challenges or preparing for tomorrow’s opportunities, our culture of inclusion and support empowers people to do their best work. This award is based on the voices of employees. Fortune and Great Place to Work® surveyed more than 1.3 million people nationwide, with 157,000 responses shaping the list. They shared perspectives on respect, fairness, growth opportunities, pride, and authenticity. The results reinforce what we believe: great workplaces are built on trust, inclusion, and opportunity. AI Innovation with Purpose When people feel supported, they do extraordinary things. One example is Experian Assistant, a breakthrough in conversational AI. Built on our commitment to responsible AI, it combines technical expertise with human-centered design to ensure innovation is ethical and impactful. Integrated with the Experian Ascend Platform™, it delivers intuitive 24/7 analytics expertise. By helping financial institutions cut model development times, Experian Assistant allows teams to move from concept to decisioning with confidence. It is innovation with purpose, designed to solve real business challenges while championing trust and responsibility in AI. Building on Momentum Being named to Fortune’s list is one highlight of a strong year. In 2025, Experian also placed sixth on the IDC FinTech Rankings and was recognized by Forbes as one of America’s Best Employers for Tech Workers. These honors remind us that when people thrive, companies succeed.

At Experian, innovation begins with people. That is why it is especially meaningful that Forbes has named us one of America’s Best Employers for Tech Workers in 2025, ranking us 42nd nationwide. This recognition reflects not only our benefits and career opportunities but also the culture of collaboration, innovation and growth that defines Experian. A Culture That Fuels Growth We have built a workplace where collaboration thrives, and bold ideas are encouraged. Programs such as Experian University, Global Careers Week and the Leadership Exchange portal provide opportunities for continuous learning. Flexible work models and our global Mental Health First Aiders program, with nearly 400 trained volunteers across 23 countries, ensure that employees are supported both professionally and personally. Building Trusted AI Solutions Experian’s culture of innovation comes to life through the trusted AI solutions our teams build. Experian Ascend is a powerful, end-to-end analytics and data management platform that helps businesses uncover deeper insights, make smarter decisions and accelerate growth. Integrated within the Ascend Platform, the award-winning Experian Assistant is an agentic AI powered conversational tool that empowers businesses and financial institutions to harness data more effectively and deliver more personalized experiences. Expanding on this, the Experian Assistant for Model Risk Management provides greater transparency, oversight and confidence in AI driven models. Together, these innovations show how Experian is leading the way in trusted AI by combining advanced analytics with human ingenuity to help people and businesses thrive, while giving our employees the opportunity to work on technology that truly shapes the future. Why This Recognition Matters The Forbes honor is rooted in feedback from more than 25,000 tech professionals across the United States. The evaluation measured flexibility, professional development, compensation, workplace culture and how technologically progressive each company is. Moving up four places from last year highlights the progress we are making not only as an employer but also as a leader in trusted innovation. Being named one of the best employers in tech affirms that Experian is a destination for building trusted AI solutions and meaningful careers.

In today’s fast-moving financial world, building smarter models is only part of the journey. Managing them—safely, efficiently, and in alignment with regulatory guidelines can potentially add another layer of complexity. That’s why we are proud to introduce: Experian Assistant for Model Risk Management. Fully integrated with our industry-leading Ascend Platform™ and powered by ValidMind, this first-of-its-kind solution helps financial institutions streamline the different stages of the model governance lifecycle—from documentation to model validation. Manual processes, disconnected systems, and slow approval cycles create friction and risk. Our new solution tackles those head-on. Financial institutions can now automate documentation, use and customize pre-built templates, and centralize model governance—all while aligning with regulatory guidelines like SR 11-7 (US) and SS1/23 (UK). And with built-in workflows, teams stay aligned, faster. It’s all about accelerating innovation without sacrificing oversight. As AI becomes more central to decision-making, strong model governance is no longer optional—it’s essential. Experian Assistant for Model Risk Management gives institutions the tools they need to meet the moment: fast, clear, and transparent. Ready to modernize your model risk management? Learn more or schedule a demo.

At Experian, we’ve always believed that smarter decisions start with smarter tools. That belief has just been recognized on a global stage. We’re incredibly proud to share that Experian Assistant, our AI-powered, agentic virtual assistant, has been awarded the 2025 Globee® Award for Technology in the Enterprise Artificial Intelligence Solutions category. This award isn’t just about innovation for innovation’s sake. It’s a testament to how we are helping financial institutions around the world build smarter, faster, and more transparent models that make a real impact — for businesses and consumers alike. Trusted by Global Leaders The capabilities of Experian Assistant are powerful on their own, but when paired with the Ascend Platform, they become transformative. A recent Forrester study showed that organizations using Ascend realized a 183% return on investment, paying for itself in less than a year. Experian Assistant deepens that impact by guiding users through best practices in data science and analytics. It empowers teams — regardless of technical expertise — to build robust, explainable models that expand access to credit and drive more inclusive decisioning. Recognition That Reflects Real-World Impact The Globee® Awards for Technology are among the most respected in the industry, receiving nearly 2,000 nominations from companies worldwide this year. Winners are selected solely based on merit, scored independently by a panel of judges who evaluate each nominee’s innovation, impact, and execution. To be honored in this year’s awards is incredibly meaningful — not just for our team, but for our clients and partners who are using Experian Assistant to make smarter decisions every day. The Journey Ahead As proud as we are of this moment, we’re even more excited about what comes next. We’re focused on one thing: helping our clients innovate faster, act smarter, and drive better outcomes for the people they serve.

At Experian, we’re advancing our cloud-first strategy by expanding our use of Amazon Web Services (AWS) to deliver faster, more scalable, and secure solutions. This move strengthens our ability to provide clients with real-time intelligence and deeper insights, while enhancing the performance and reliability of our platforms. By transitioning from mainframe systems and consolidating our infrastructure in the cloud, we’re creating a more agile and centralized technology environment. This shift allows us to respond more quickly to evolving client needs and unlock new opportunities for innovation. A major focus of this transformation is Experian’s investment in generative AI. Over the next decade, we’re developing more than 100 generative AI use cases that will streamline operations, automate complex data migrations, and power new credit and financial analytics offerings. Rodrigo Rodrigues, Chief Technology Officer at Experian, adds, “Having our data readily available in the cloud sets us up to invest in new capabilities like generative AI and advance products and solutions for our clients with proven security.” With AWS’s advanced infrastructure and security capabilities, we’re reinforcing our commitment to data protection, compliance, and innovation. This evolution is about more than technology—it’s about creating smarter, faster, and more secure experiences for the businesses and consumers we serve.

Experian is evolving — and it’s not just a shift in how we show up to consumers, it’s a transformation in how we think about our role in people’s lives. We’re entering a new era, and I want to share what that means for us and the millions of consumers we serve. For years, we’ve been known as a credit bureau. And while that legacy is something to be proud of, it’s only part of our story. Today, we are so much more. Experian delivers a robust consumer financial platform that empowers people to take control of their financial lives and realize their financial dreams. Meet Experian, your BFF We’ve built tools that help people compare auto insurance[i], potentially lower their bills[ii], find the right credit cards, and make smarter financial decisions. But here’s the challenge: many consumers might not know the full extent of what we offer and how we can help them. That’s why we’re launching a bold new brand campaign that brings our mission of Financial Power to All™ to life in a different way. In a multi-dimensional campaign, actor Sam Richardson steps into the role of a consumer’s Big Financial Friend or “BFF,” a larger-than-life character who helps people navigate their financial journeys. With this new campaign – Experian’s first brand re-do since 2016 – we are bringing fresh creative and messaging to consumers to create more awareness about how Experian has their back and can help them throughout their financial lives. It’s important for consumers to have a knowledgeable financial partner they can rely on as they navigate their financial journeys, and we want to be their “BFF” no matter where they are on that journey. We know that many people are facing financial uncertainty right now, like rising costs, economic volatility, and growing anxiety about the future. That’s why our mission matters more than ever. Financial Power to All™ isn’t a tagline. It’s a commitment  that we will continue to build tools, share knowledge, and create access for everyone, no matter where they are in their financial journey. We have the data, the technology, and the people to make a real difference. This campaign is just the beginning. See our first commercial below: [i] Results will vary and some may not see savings. Average savings of $1,137 per year for customers who switched multiple policies and saved with Experian from Jan. 1, 2022 to Mar. 31, 2024. Savings based on customers’ self-reported prior premium. [ii] Results will vary. Not all subscriptions are eligible, savings are not guaranteed, and some may not see savings. Experian members for whom Experian canceled at least one subscription averaged $270/year of anticipated savings. Available with eligible paid memberships and requires connecting payment account(s) to Experian account.

Almost three years ago, generative AI made its mainstream debut, and its rapid evolution since then has been nothing short of extraordinary. The pace of innovation has propelled generative AI far beyond its initial capabilities, transforming industries and redefining possibilities. At Experian, we've been harnessing the power of AI and machine learning for over a decade. As early adopters of generative AI, we have witnessed firsthand not only how it has evolved but also the transformative impact it can have on an organization. I recently had the privilege of delivering a keynote at Octane’s Women Leaders of Octane Forum during OC Innovation Week. During my talk, I shared key lessons from being on the frontlines of innovation fueled by generative AI. My three takeaways include: Staying Ahead in GenAI Adoption: As we all know, generative AI is advancing rapidly. Organizations that delay adoption risk falling behind their competitors and stifling creativity and opportunity. It's essential to stay informed about the latest advancements and be proactive in integrating AI into your operations in an ethical and compliant way. Navigating Challenges in GenAI Implementation: From navigating evolving regulations and addressing employee concerns about using AI tools to ensuring responsible usage and addressing AI-powered fraud, there are numerous challenges to tackle when adopting AI in the workplace. It's vital to understand these issues and develop strategies to counter them effectively. How GenAI Enhances Workplace Creativity: As generative AI becomes more integrated into employees’ everyday work lives, there is a concern that it might make some roles redundant. However, generative AI actually frees up more time for employees, allowing them to focus on creative and strategic tasks. This can empower them to achieve new levels of innovation and excellence in their work. We can see the significant impact generative AI has had at Experian by the innovative products and solutions we've developed over the years. Take, for example, Experian Assistant, a generative AI-driven solution designed to dramatically accelerate data modeling lifecycles, reducing model development time from months to days, and sometimes mere hours. This advancement enables faster, more efficient data analytics and insights. Additionally, our Innovation Lab, which recently celebrated 15 years of driving technological transformation, continues to leverage data and AI-driven solutions to push the boundaries of what's possible. As we continue to navigate the evolving landscape of generative AI, it's clear that the journey is just beginning. At Experian, we remain committed to championing a culture of collaboration and fostering innovation in order to pioneer new AI-powered solutions that create opportunities that drive transformative change.

We can unequivocally say artificial intelligence (AI) is single-handedly transforming industries right in front of our eyes. From improving fraud detection to developing AI-powered chatbots to manage customer inquiries, AI is reshaping how businesses innovate and operate. As we navigate the rapidly evolving landscape of AI, businesses across the spectrum have to continue balancing innovation with ensuring the technology is used in a responsible and ethical manner. At Experian, we believe the dual focus not only drives our technological advancements forward but reinforces our commitment to helping provide fair and transparent outcomes for consumers. We recognize the power of AI lies in its ability to transform data into actionable insights, empowering businesses to make more informed decisions, enhance customer experiences and improve operational efficiencies. For instance, we recently launched the Experian Assistant, which is part of the Experian Ascend Platform™. This agentic AI tool leverages natural language inputs to help reduce the time it takes to develop complex analytical models and solve for multifaceted use cases. In addition, the tool allows financial institutions to explore vast datasets and deliver more value to customers.  However, with great power comes great responsibility. As we continue to harness the technology and unlock the full potential of AI, we are committed to understanding and defining the right frameworks for responsible innovation and the ethical use of AI solutions.  Our approach to the responsible use of AI allows us to get ahead of the potential risks instead of responding and reacting. Experian’s governance frameworks on the use of AI are built on intentional and deliberate choices about our policies and principles; it empowers us to innovate, as well as build trust with our clients, consumers and the broader community.  We believe that ethical AI use is a fundamental aspect of our corporate responsibility. In addition to our internal governance, we actively collaborate with our clients and other industry leaders to help shape the future of AI. Actively engaging with industry stakeholders allows to us to contribute to the standards that help promote transparency, fairness and accountability. While we are excited about the potential of AI and its ability to transform the financial services industry and beyond, we are steadfast in our commitment to its responsible use. To realize the full promise of AI, all stakeholders need to be a force for positive change. Related Posts