Scott Anderson

Scott serves as Director of Public Relations, responsible for managing communications programming, media relations and strategy for Experian Marketing Services. Based out of Experian’s Costa Mesa office, he has more than 19 years of public relations experience and enjoys building lasting relationships with journalists from around the globe.

All posts by Scott Anderson

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Affluents are far more likely to use smartphones for c...

According to new research from Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, mobile devices are playing an increasingly important role in how users make purchases across all categories. While purchases using a computer or digital tablet still reign supreme, transactions...

Read More Affluents are far more likely to use smartphones for charity donations and food purchases compared with the average mobile user
Experian Marketing Services’ 2014 Digital Market...

Pinterest is the top social media traffic driver for retailer Websites; Amazon.com is the top source of traffic from social sites. According to new research from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing, social media Websites are playing an increasingly...

Read More Experian Marketing Services’ 2014 Digital Marketer report shows social media continues to be influential source of traffic for retail
Consumer trust isn’t just a philosophy, it’s our way o...

Every organization that touches consumer data is responsible for creating and maintaining consumer trust writes Rick Erwin, President of Targeting at Experian Marketing Services, in a recent issue of Direct Marketing News. Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to...

Read More Consumer trust isn’t just a philosophy, it’s our way of doing business
Experian Marketing Services Appoints Peter DeNunzio as...

Experian Marketing Services announced the appointment of industry leader Peter DeNunzio as general manager for Experian CheetahMail. DeNunzio assumes responsibility across all CheetahMail offices in the United States and reports to Matt Seeley, president of Experian Marketing Services. With more than 25 years of experience in marketing, branding and...

Read More Experian Marketing Services Appoints Peter DeNunzio as CheetahMail General Manager
Highlights From Experian Marketing Services’ Digital S...

Experian Marketing Services is hosting its annual Digital Summit (today through Friday) at the Venetian Hotel in Las Vegas. This premier digital marketing event, with the theme, “Customer Obsession: Empowering Meaningful Relationships,” features highly engaging and inspiring learning sessions, providing marketers with key insights and best practices for keeping...

Read More Highlights From Experian Marketing Services’ Digital Summit
Experian Acquires Conversen Inc....

Experian Marketing Services today announced the acquisition of Conversen. Conversen is a pioneer in developing interaction management technologies that enable marketers to create fully integrated, cross-channel conversations through mobile, Web, social, email and traditional channels....

Read More Experian Acquires Conversen Inc.
Cable Viewership in the U.S. & Demographic Segment...

As part of Advertising Age’s American Consumer Project, Matt Carmichael (Director of Information Projects at Advertising Age) recently reported on “How the U.S. Watches Cable.” The coverage, and supporting map/infographic, offer some revealing analysis around cable television viewership with relation to demographic segmentation, with the map providing a snapshot...

Read More Cable Viewership in the U.S. & Demographic Segmentation