Scott Anderson

Scott serves as Director of Public Relations, responsible for managing communications programming, media relations and strategy for Experian Marketing Services. Based out of Experian’s Costa Mesa office, he has more than 19 years of public relations experience and enjoys building lasting relationships with journalists from around the globe.

All posts by Scott Anderson

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Experian Marketing Services expands cross-channel cons...

According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to move beyond single-channel marketing programs to optimize their marketing across channels or around the customer. The company today announced an expansion of its strategic, cross-channel consulting offerings to address...

Read More Experian Marketing Services expands cross-channel consulting program with launch of Marketing Sophistication CurveSM
Tim Howard discusses building his brand and the value ...

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, hosted a fireside chat with U.S. Men’s National Soccer Team goalkeeper Tim Howard at its 2014 Client Summit. In the following video clip from that fireside chat, Howard discusses how he decides to...

Read More Tim Howard discusses building his brand and the value of trusted business relationships at the Experian Marketing Services 2014 Client Summit
Experian Marketing Services’ 2014 Client Summit reinfo...

Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, gathered more than 1,000 top marketing executives from the world’s leading brands for the 2014 Client Summit. The event reinforced the importance of storytelling for marketers and how brands need to deliver exceptional...

Read More Experian Marketing Services’ 2014 Client Summit reinforces the need for authentic storytelling
Experian Marketing Services unveils comprehensive end-...

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services today launched the Experian Marketing Suite. Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands...

Read More Experian Marketing Services unveils comprehensive end-to-end Marketing Suite
Companies struggle to access information quickly for m...

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today published a new report on the prevalence of personalization and analytics required to support new marketing efforts. The study found that while almost half of companies personalize messages across...

Read More Companies struggle to access information quickly for marketing personalization
Experian Marketing Services upholds leadership positio...

For the seventh straight year, Experian Marketing Services secured the top spot, according to Internet Retailer’s 2014 Top 500 Guide Experian Marketing Services has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America....

Read More Experian Marketing Services upholds leadership position as the number 1 email marketing provider to the top ecommerce retailers in North America
Experian Marketing Services brings together marketing ...

2014 Client Summit: Storytellers will focus on how brands can deliver authentic and meaningful customer experiences. Experian Marketing Services today announced a star-studded speaker lineup for its 2014 Client Summit to be held July 23–25, 2014, at The Cosmopolitan of Las Vegas, in Las Vegas, Nev., around the theme...

Read More Experian Marketing Services brings together marketing storytellers for 2014 Client Summit
Experian Marketing Services finds that personalized ab...

According to Experian Marketing Services, a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing, abandoned cart emails have significantly higher revenue per email than promotional mailings. Featuring results from a new email remarketing best practices analysis, as part of its Q1 2014 Email Benchmark Report,...

Read More Experian Marketing Services finds that personalized abandoned cart emails drive significantly higher revenues than promotional mailings
U.S. World Cup fans watch TV “everywhere,”...

World Cup fans will be watching the 2014 games across multiple devices, often simultaneously, according to an analysis from Experian Marketing Services, a global provider of integrated consumer insight, targeting, data quality and cross-channel marketing. Specifically, World Cup fans are 31 percent more likely than average to watch online...

Read More U.S. World Cup fans watch TV “everywhere,” but multitask