Latest Posts
Your guide to targeting New Year’s resolution audiences
Marketing trends: Insights from Experian MarketingStart planning the year ahead with our syndicated audiences to tailor your messaging for New Year’s resolution audiences.
Five considerations for the future of addressability and personalization
Marketing trends: Insights from Experian MarketingWe interviewed experts from Audigent, Basis Technologies, CvE, ID5, MiQ and others on the future of addressability and personalization.
The essential role of authenticated audiences in CTV advertising
Marketing trends: Insights from Experian MarketingWith insights from Paramount, discover how authenticated audiences and universal IDs transform CTV advertising with precise targeting and cross-device tracking.
Discover the top retail marketing challenges for 2024 and explore strategies to overcome them. Read more here.
2024 holiday shopping trends: How each generation will spend
Marketing trends: Insights from Experian MarketingThe holiday season is almost here. Our recent survey of 1,000 U.S. consumers reveals 2024 holiday shopping trends for each generation.
Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license.
Experian's Contextually-Indexed Audiences: Combining the precision of deterministic targeting with the flexibility of contextual targeting.
Experian Audiences are now accessible on FreeWheel so advertisers can create and activate high-impact and personalized ad campaigns.
We’ve mapped Oracle audiences to Experian audiences, helping you to switch your audience targeting with no impact to campaign performance.