Latest Posts
From the rise of curation to commerce media consolidation, explore the four themes we expect everyone to be talking about at CES 2025.
Our top 10 list is designed to assist agencies and media buyers with q1 audience targeting based on the top audiences activated in Q1 2024.
Powering the advertising ecosystem with our identity and activation capabilities
Experian Marketing: Latest newsToday, we are excited to announce our acquisition of Audigent—a leading data and activation platform in the advertising industry.
Commerce media has recently established itself as a significant player in the AdTech industry. What is it and why should you care?
Five key considerations for the future of data and identity innovation
Marketing trends: Insights from Experian MarketingWe spoke with experts from Audigent, Choreograph, Goodway Group, MiQ, Snowflake about the future of data and identity.
Five steps retail media networks should take when choosing a data partner
Marketing data and identity: Experian insightsRetail media networks are strong monetization drivers for retailers. Here are five steps for RMNs to consider when choosing the right partner.
How to navigate the multi-ID landscape in modern advertising
Marketing data and identity: Experian insightsThe rise of the multi-ID landscape presents both challenges and opportunities. We stand as the trusted partner to navigate this complexity.
The "hedged garden" is gaining traction in AdTech as a promising new approach. Let's explore its details and potential impact.
Oracle’s exit is driving a shift in advertising, paving the way for collaboration, interoperability, and connectivity.