At A Glance
Experian Third-Party Onboarding enables data providers to easily monetize their audiences across more than 20 programmatic, social, and TV platforms. By simplifying integrations and using Experian’s expansive identity graph, Experian Third-Party Onboarding expands reach, improves addressability, and ensures transparency and trust for third-party data providers.In this article…
What is Experian Third-Party Onboarding?
Experian Third-Party Onboarding is a our capability that streamlines how third-party data providers distribute and monetize their audience segments across Experian’s connected ecosystem. It reduces friction in the onboarding process, allowing data providers to reach more buyers through direct integrations with over 20 programmatic, social, and TV platforms.
Key benefits at a glance
- Future-proofed addressability
- Access to premium connected TV (CTV) and cross-channel activation
- Clear pricing and faster reporting
- Self-service control and expert support
- Flexible audience support
Data providers including AnalyticsIQ, Circana, Dun & Bradstreet, PurpleLab, PlaceIQ, and over 20 more are already using Experian Third-Party Onboarding.
Why now? The industry shift driving third-party onboarding
Marketers and platforms are under growing pressure to maintain audience addressability amidst signal loss and increasing privacy regulations. Experian’s Third-Party Onboarding meets this demand by unifying AI-enhanced identity, compliance, and monetization in one place.
What’s the difference between first-party and third-party onboarding?
How does Experian Third-Party Onboarding improve connectivity and addressability?
Experian Third-Party Onboarding builds on the infrastructure that powers our own syndicated audience distribution. Since 2020, we’ve shifted from third-party partners to direct platform connections, giving data providers access to the same high-performance network.
Verified performance metrics
The data below highlights the performance advantage of Experian Third-Party Onboarding compared to our competition.
| Metric | Experian performance |
| Programmatic addressability | 50% higher |
| Connected TV (CTV) addressability | 73% higher |
| Active digital IDs (weekly) | 4.2 billion |
“Moving beyond cookie-only third-party onboarding solutions is critical for our users in the age of cookie deprecation, and Experian’s identity graph does that. Experian’s match rates and speed to turn around audiences to a large number of platforms is critical for our political buyers during this very busy campaign season.”
L2Paul Westcott, EVP
What unique advantages does Experian Third-Party Onboarding offer?
Experian Third-Party Onboarding combines AI-powered identity technology with user-centric design to make onboarding seamless and scalable.
Future-proofed addressability
With Experian’s advanced Digital and Offline Graphs embedded within our Third-Party Onboarding solution, user audiences will automatically be expanded to a deep set of identifiers to ensure scale and maximum addressability. Identifiers include:
- CTV IDs
- Mobile ad IDs (MAIDs)
- IP addresses
- Unified I.D. 2.0 (UID2)
- Hashed emails (HEMs)
- and more
Access to premium CTV and cross-channel activation
Tap into 300 million CTV IDs and 350 million UID2s through integrations with TV and digital platforms.
Clear pricing and faster reporting
Enjoy a straightforward, revenue-share pricing model with self-service reporting available within days. Track segment adoption, advertiser usage, and destination performance instantly.
Flexible audience support
Seamlessly onboard bulk syndicated audience taxonomies and custom audiences to programmatic, social, and TV platforms through our existing integrations.
“Both activation platforms and data providers familiar with our world-class identity graph and top-notch service have proactively asked Experian to provide third-party onboarding services. After listening carefully to how we can improve upon their current setup, we are excited to bring a solution to the market that directly addresses their needs.”
ExperianScott Kozub, VP, Product
Key takeaways
- Experian Third-Party Onboarding streamlines audience monetization for third-party data providers.
- Built on Experian’s AI-powered identity graph with direct integrations across more than 20 programmatic, social, and TV platforms.
- Experian Third-Party Onboarding provides 50% greater programmatic addressability and 73% higher CTV reach than the competition.
- Experian Third-Party Onboarding is privacy-first, transparent, and designed for interoperability.
Connect with our team to learn more about Experian Third-Party Onboarding and how you can get started
About the author
Scott Kozub
VP, Product, Experian
Scott leads the Product Strategy team at Experian Marketing Services working across the entire product portfolio. He has over 20 years of product experience in the marketing and advertising space. He’s been with a few startups and spent many years at FICO and Oracle Data Cloud heavily focused on loyalty marketing and advertising technology.
Experian Third-Party Onboarding FAQs
Experian Third-Party Onboarding eliminates intermediaries and uses direct integrations with more than 20 programmatic, social, and TV platforms. This creates faster audience availability, higher match rates, and transparent pricing.
Yes. Data providers can upload and manage syndicated taxonomies or custom audience builds for activation across Experian’s network of programmatic, social, and CTV destinations.
Self-service reporting is available within days of audience activation, giving providers near real-time visibility into usage by destination, advertiser, or campaign.
Visit our website to learn more about Experian’s AI-powered identity solutions.
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With Tapad, part of Experian, technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA NEW YORK and LONDON, July 17, 2019 /PRNewswire/ — Tapad, part of Experian and a global leader in digital identity resolution, today announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad's digital cross-device technology with AdsWizz's AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz's audio-centric buying platform, supports programmatic audio buying and entirely new audio ad experiences for listeners. The integration of The Tapad Graph onto its platform enables new opportunities for marketers to reach, engage and measure each interaction with their desired consumers on digital radio and podcasts channels, and across devices. This partnership makes AdsWizz the first audio buying platform to offer this enhanced cross-device identity capability in the US and EMEA markets. "Marketers need privacy-safe digital identity resolution to reach their consumers," says Tom Rolph, VP of EMEA at Tapad. "With audio becoming an increasingly powerful medium for engagement, it's important that our technology extends to this channel, which is why we are excited to announce our integration with AdsWizz's AudioMatic platform." Digital audio is experiencing high growth, with 84% of advertisers and agencies saying it will play a bigger role in their media plans in the future. Today, 60% of digital audio is consumed via a mobile device.* The Tapad Graph is the largest digital identity resolution graph with differentiated global scale. The partnership enables audio advertisers to leverage The Tapad Graph for enhanced attribution, analytics, and targeting. Alexis van der Wyer, CEO at AdsWizz, added, "Digital audio is increasingly becoming ubiquitous in our media consumption and in our daily digital interactions, and because of that, audio advertising offers tremendous opportunity to personally interact with consumers in every moment of their daily lives. By integrating with Tapad, we enable our advertising partners to increase the effectiveness and the relevance of their marketing messages across audio channels." To learn more about Tapad and our digital identity resolution products, visit our identity solutions page. *Digital Audio Exchange, "The Rise of Digital Audio Advertising," https://thisisdax.com/wp-content/uploads/2019/07/DAX-Whitepaper.pdf About Tapad Tapad, Inc. is a global leader in digital identity resolution. The Tapad Graph, and its related solutions, provide a transparent, privacy-safe approach connecting brands to consumers through their devices globally. Our one-of-a-kind Graph Select offering enables marketers the flexibility and freedom of choice to correlate devices to varied objectives, driving campaign effectiveness and business results. Tapad is recognized across the industry for its product innovation, workplace culture and talent, and has earned numerous awards including One World Identity's 2019 Top 100 Influencers in Identity Award. Headquartered in New York, Tapad also has offices in Chicago, London, Oslo, Singapore and Tokyo. About AdsWizz: AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio. AdsWizz is headquartered in San Mateo, California, with an IT Development hub in Bucharest, Romania, and presence in 39 markets around the world. About AudioMatic: AdsWizz Demand Side, audio-centric DSP and audio buying platform, AudioMatic, enables programmatic audio buying and entirely new audio ad experiences that are proven to be more engaging and more effective, and have delivered measurable results for agencies and their brands all over the world. All the biggest ad agencies have used our programmatic trading platform, including Omnicom, GroupM, Havas, Publicis, Mobext, and more. Contact us today