Who’s Driving What? How Fuel Loyalty and Generational Preferences are Shaping the Vehicle Market

by John Howard 3 min read September 24, 2026

EV

Take a look around at any road, parking lot, or highway, and you’ll see just how diverse today’s vehicle landscape has become. Within that evolving mix, electric vehicles (EVs) have seen years of rapid growth, and while the market is seemingly entering a new phase, interest remains. So, with several vehicles and fuel types to choose from, what keeps drivers coming back to electrified vehicles?

Experian Automotive’s Automotive Market Trends Report: Q2 2026 found that among EV owners who returned to the market in the last 12 months, majority (72.2%) replaced their EV with another EV, while 18.5% switched to a gasoline vehicle.

Hybrid buyers also showed considerable loyalty to electrification, with 55.7% of gas-hybrid owners staying with the same fuel type when replacing their vehicle, and 32.7% swapping for a gasoline vehicle.

Consumers are seemingly remaining loyal to EVs and hybrids because they are attracted to the benefits that fit their everyday lifestyle, such as lower fuel or charging costs amid the elevated gas prices. For some, it could also be tied to convenience, as drivers who have found a reliable charging routine or appreciate the efficiency of a hybrid may have little reason to switch back to a traditional gasoline vehicle.

Generations are taking different paths to electrification

Generational differences also influence hybrid and EV loyalty, with younger consumers generally showing greater openness to alternative fuel types. While older generations tend to have greater familiarity with traditional gasoline vehicles, hybrid and EV adoption is increasing across all age groups as these options become more accessible and mainstream.

Millennials, in particular, showed the strongest inclination toward electrified vehicles. Through Q2 2026, they accounted for the highest EV share at 8.2%, compared with Gen X at 5.5%, Gen Z (4.7%), and Baby Boomers (4.7%).

The difference becomes even more pronounced when hybrids are in the mix, as 23.1% of Millennial registrations were gas-electric hybrids or plug-in hybrids, versus 16.7% for Gen X, 16.8% for Gen Z, and 18.0% for Baby Boomers.

For automotive professionals, these differences make understanding who is driving what, and what they may choose next, increasingly important.

The future of the automotive market may be less about consumers choosing one vehicle type over the other and more about understanding the distinct patterns and preferences of each generation. As the market continues to evolve, those insights can help automotive professionals better meet consumers where they are.

To learn more about vehicle market trends, view the full Automotive Market Trends Report: Q2 2026 presentation on demand.

Related Posts

Cash Flow Insights: Powering the Next Evolution in Lending

For decades, credit data has given lenders a trusted foundation for assessing risk. Now, consumer-permissioned cash flow data is adding another layer of insight into consumers’ financial lives, including income, spending, liquidity and changing financial obligations. The opportunity is significant. Nearly one in five consumers lacks access to or has damaged credit. New Experian research also shows that 60% of consumers who have previously been denied credit or received less favorable terms than expected believe the outcome would have been different if lenders had considered their recent income and banking activity alongside their credit history. 1,2 For lenders, cash flow insights can provide additional context about a consumer’s financial capacity and support more informed underwriting decisions. The next challenge is making those insights easier to use consistently and responsibly at scale. What are cash flow insights? Cash flow insights are derived from consumer-permissioned banking data and provide visibility into how money moves into and out of a consumer’s accounts. Depending on the information available, cash flow data can provide insight into financial behaviors such as: Income and income stability: Regular and irregular income streams and changes over time Spending and recurring expenses: Everyday spending patterns and ongoing financial obligations Account balances and liquidity: Available funds and changes in account balances Debt obligations: Loan payments and other recurring debt commitments Cash flow patterns: How money moves into and out of accounts over time Traditional credit information provides a rich history of how consumers have managed credit. Cash flow insights add context about their current financial activity and capacity, providing lenders with a more complete view of financial health. Cash flow insights can also add predictive value to risk assessment. Experian analysis shows Cashflow Score can deliver up to a 25% lift in predictive performance over conventional credit scores when tailored to targeted risk tiers.3 How lenders can put cash flow insights to work at scale As interest in cash flow insights grows, the conversation is moving beyond what the data can reveal to how financial institutions can use it consistently and responsibly. That requires standardized consumer reporting, clear governance and decision-ready insights that can work within established lending processes. The launch of Experian Cashflow Data Bureau at Vision 2026 reflects this shift from access to adoption. The new consumer reporting agency operates under the Fair Credit Reporting Act (FCRA) and is designed to help financial institutions adopt consumer-permissioned cash flow insights at scale. A key part of that foundation is the cash flow consumer report, which organizes consumer-permissioned banking information into a standardized consumer report regulated under the FCRA. This gives lenders a consistent foundation for incorporating cash flow information into lending decisions while providing consumers with access to the information in their report. Turning greater visibility into better decisions The next evolution in credit isn’t about choosing between traditional credit and cash flow data. Each provides a different perspective. Traditional credit information offers deep insight into how consumers have managed credit over time. Cash flow insights can add context about financial activity and capacity. Bringing those perspectives together can give lenders greater visibility into consumers’ financial health and help them better distinguish between risk and resilience, support more informed decisions and identify opportunities to responsibly expand access to credit. As cash flow adoption continues to grow, its value will come from how effectively it complements the information lenders already use. The opportunity isn't simply to see more data. It's to turn that additional visibility into smarter, more informed decisions. Explore how Experian Cashflow Data Bureau is helping financial institutions put consumer-permissioned cash flow insights into practice at scale. Learn more [1] Federal Reserve Bank of New York, The Market for Credit Building: Demand, Product Characteristics and Consumer Uses, 2026. [2] Experian commissioned Atomik Research to conduct an online survey of 2,000 U.S. adults age 18+. Fieldwork took place July 16–21, 2026. Margin of error: +/- 2.2 percentage points at a 95% confidence level. [3] Based on Experian analysis when Cashflow Score is compared with conventional credit scores, tailored to targeted risk tiers. Predictability based on KS.

October 14, 2026 by Julie Lee
The Three Onboarding Fraud Pain Points That Slow Growth (And How to Solve Them) 

Effective fraud prevention is critical to balancing security and customer experience during onboarding. Learn more!

October 12, 2026 by Charles Hunter
How Rental Data Is Expanding Financial Opportunity for Millions of Renters 

Discover how rental payment reporting can expand credit access, strengthen credit profiles and improve risk assessment for renters and housing providers.

October 8, 2026 by Manjit Sohal

Subscribe to our Newsletter

Enter your name and email for the latest updates.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to our Newsletter

Don't miss out on the latest industry trends and insights!
Subscribe