Tag: omnichannel

When extending firm offers of credit, lenders have relied on direct mail to reach their intended audiences. But what if there are more ways to deliver a credit offer?

With shrinking budgets and increased demand for customized messaging, financial marketing teams have numerous challenges. Learn how the best find success.

Marketing for financial institutions is challenging with limited budgets the need to perform better. Investing in technology can help you optimize ROI.

According to a recent Experian Marketing Services study, 36% of companies interact with customers in five or more channels.

Increased volume of fraud attempts during back to school shopping season. Is your fraud strategy prepared to handle the increased volume?

With more than one-third of customers interacting with a single business in five or more channels and more than 85 percent of consumers using online or mobile to conduct business, omnichannel fraud prevention has become a necessity. Implementing a layered approach to authentication and integrating device intelligence into the process to associate a consumer with a known device are critical components of a fraud mitigation strategy. In addition to providing another layer of validation, verifying a customer through his or her device makes it easier for the customer to interact with the business and is a huge benefit to the overall customer experience. Perspective paper: Protecting the customer experience - The impact of fraud on the customer relationship