Tag: consumer credit

Our 8th annual State of Credit report shows that consumer credit scores and signs of economic recovery continue on an upward trend, coming close to a prerecession environment.

In Experian’s latest State of Student Lending report, we dive into how the $1.4 trillion in student loan debt for Americans is impacting all generations in regards to credit scores, debt load and delinquencies.

Financial health means more than just having a great credit score or money in a savings account. It includes being able to manage daily finances, save for the future and weather a financial shock.

The first wave of Gen Z are coming onto the credit file. Here is a first look at how they are behaving, and what this means for businesses and finance companies.

Shifts in consumer payment behaviors are not always reflected in a credit score, so can trended data be the answer to providing a lender with insights on when to make line adjustments and prospect?

Trended data certainly seems to be the buzzword these days, but do lenders really understand what it is and how to use it?

As lenders seek to enhance their credit marketing strategies this year, they are increasingly questioning how to split their budgets between digital, direct mail and beyond. What is the ideal media mix to reach consumers in 2017? And is the solution different in the financial services space? Scott Gordon, Experian's senior director of digital credit marketing, recently tackled some of the tough questions financial services marketers are posing. Here are his responses: Q: We live in a world where consumers are receiving hundreds of messages and offers on a daily basis. How can financial services companies stand out and capture the attention of the customers they wish to engage with relevant offers? A: When it comes to the optimal marketing media mix, there is no “silver bullet.”  It varies from product to product. The current post-campaign analysis is showing us that consumers react positively to coordinated multi-channel messaging. We’ve seen studies showing that marketers can see up to a 30% lift in sales by combining email with social media, for example.  This makes sense, when you look at how consumers engage through devices. We are no longer a single channel culture; we check Facebook while watching TV, listen to podcasts while checking our email, etc. Consequently, marketers have had to adapt their campaign strategies accordingly – and this starts with the organizational structure. Far too often we see silo’ed groups responsible for disparate media verticals. For example, a company may have a direct mail group and a digital marketing team, and then (in extreme cases) outsource television to one agency group and social media to another. Aligning these groups and breaking down the barriers between the groups is a critical first step toward building a true multi-channel campaign strategy. This includes addressing budget concerns that are inherent with a culture where the size of a budget is tied to job security and corporate status. Aligning campaigns and finding the perfect cross channel market mix is much easier once you’ve broken down internal barriers and encouraged marketing collaboration. Q: What are some of the new best practices financial companies must embrace in 2017 in order to improve their marketing efforts? A: Thanks to tremendous efforts from industry leaders,  we can now utilize regulated data with the same proficiency that they’ve been executing campaigns using non-regulated data. This presents unique challenges, as the industry races to get up-to-speed on new capabilities,  take best-in-breed practices and apply them to the world of regulated campaigns. We’re seeing tremendous demand to combine programmatic advertising with people-based advertising, with cross-channel campaigns spanning mobile, video, social, and addressable TV. Measurement and analytics must play a large part in these strategies. While the industry hasn’t achieved true cross-channel measurement to identify a consumer’s path to purchase across multiple devices,  it’s getting closer, thanks to technology advances. Q: Is direct mail dead? How should financial marketers be using direct mail in 2017? How can it best be combined with digital? A: Direct mail is certainly not dead. It has its place among a media mix that continues to grow as new advertising technologies come to market and are adopted by consumers. Will direct mail’s influence diminish in the future? Possibly. At Experian, we are focused on making sure that our advertisers can reach consumers where they spend time, when they are most receptive to receiving messages, and most importantly in a cost-effective manner. So no matter where consumers shift their focus in the future, we’ll be able to support comprehensive targeted advertising campaigns. How can digital be best combined with direct mail?  We’ve seen encouraging results in retargeting direct mail with digital credit marketing like email and display. With that said, we haven’t seen a silver bullet solution, and we’re still advising our clients to put a heavy focus toward “test and learn” in concert with comprehensive campaign measurement and analytics protocols. Q: What are the advantages to serving up a firm offer of credit to a consumer in a digital format? Are consumers ready to embrace this type of delivery in the financial services space? A: The advantages of serving up a firm offer of credit to a consumer in a digital format are similar to those benefits for “traditional” digital marketing. Lower cost, more measurement capabilities, and greater flexibility to optimize campaigns are just some of the benefits. Early indications show that consumers are very receptive to digital credit marketing offers. It provides them with offers in the channels in which they spend time, in a  consumer friendly manner which offers them numerous paths in which they can have a voice in the messages that they receive. Q: Some say digital credit marketing should largely be directed to Millennials? Do you think other generations are ready to embrace this type of digital messaging? A: We don’t view digital credit marketing as an exclusive offering just for Millennials. It is a holistic consumer offering – applicable to all generations as our parents and grandparents make the move to new channels such as addressable TV and social media. Need more info on Digital Credit Marketing? Learn More

Personal loans have been booming for the past couple of years with double-digit growth year-over-year. But the party can’t last forever, right? In a recent Experian webinar, experts noted they have seen originations leveling off. In fact, numbers indicate it’s gone from leveled off to a slight year-over-year decline. They projected the first quarter of calendar year 2017 may also be down, but then we’ll see a peak again in the second quarter, which is typical with the seasonality often associated with personal loans. The landscape is changing. A recent data pull revealed a 9-point shift in the average VantageScore® credit score for originations from Q3 to Q4 of 2016. Lenders are digging deeper in order to keep their loan volumes up, and it is definitely a more competitive marketplace. The days where lenders were once able to grow their personal loan business with little effort are gone. Kelley Motley, Experian’s director of analytics, noted some of the personal loan origination volume shifts may be due to the rebound in the housing market and increased housing values, enabling super-prime and prime consumers to now also consider home equity loans and lines of credit, in lieu of personal loans. Still, the personal loan market is healthy. Lenders just need to be smart about their marketing efforts and utilize data to improve their response rates, expand their risk criteria to identify consumers trending upward in the credit ranks, and then retain them as their cash-flow and financial situations evolve. In the presentation, experts revealed a few interesting stats: 67% of those that open a personal installment loan had a revolving trade with a balance >$0 5% of consumer that close a personal loan reopen another within a few months of the original loan closure 68% of consumers that re-open a new personal loan within a short timeframe of closing another personal loan do so with the same company Together, these stats illustrate that individuals are largely leveraging personal loans to consolidate debt or perhaps fund an expense like a vacation or an unexpected event. Once the consumer comes into cash, they’ll pay off the loan, but consider revisiting a personal loan again if their financial situation warrants it. The calendar year Q2 peak has been consistent since the Great Recession. For many consumers, after racking up holiday debt and end-of-year expenses, the bills start coming in during the first quarter. With the high APRs often attached to revolving cards, there is a sense of urgency to consolidate and lock in a more reasonable rate. Others utilize the personal loan to fund weddings, vacations and home improvement projects.  Kyle Matthies, a senior product manager for Experian, reminded participants that most people don’t need your product, so it’s essential to leverage data find those that do. Utilizing propensity score and attributes, as well as tools to dig into ability-to-pay metrics and offer alignment can really fine-tune both an organization’s marketing and retention strategies. To learn more about the current state of personal loans, access our free webinar How lenders can capitalize on the growth in personal loans.

The market is inevitably changing, and while batch and daily alerts are still effective in tackling client and consumer challenges, you are probably seeing more real-time alerts. Perhaps you were at the auto dealership applying for a car loan and you got an instant alert on your mobile app revealing there was an inquiry pulled on your credit report.  Or maybe you applied for a credit card online and instead of waiting for weeks to see if you got approved, you receive notification on the spot. It’s official. We live in a world where we want immediate and instant feedback, communication, and decisions. From a client’s perspective, this means getting a credit-event alert on a customer now vs. 24 hours later. Delays can sometimes mean the difference of losing or retaining a customer. In a recent Experian survey, findings revealed consumers expect to be notified of changes to their credit profile as they occur in real time. In fact, 90 percent of Experian Members said they place a “high value on real-time alerts.” To meet these consumer expectations, clients can consider implementing a trigger solution to offer real-time notifications on inquiries, security alerts and consumer disputes. These triggering events are pushed in real-time as opposed to a 24- to 48-hour turnaround when using standard daily triggers. What are inquiry and security alert triggers? Inquiry triggers cover 13 different industries and also fraud, theft, and active-duty military alerts. They are designed specifically for financial institutions that wish to monitor their existing customer base for account management, and for consumers wanting immediate awareness, education, and protection of their credit. How do real-time triggers work in the consumer dispute process? Dispute updates can be pushed out to the consumer in real-time as opposed to the standard dispute process that takes up to 30 days to receive an update. These triggers also include freeze, thaw and lift alerts pushed in real-time as opposed to the typical 24- to 48-hour turnaround when using standard daily triggers. These alerts are designed specifically for consumers wanting immediate awareness, education, and protection of their credit. Other than the speed of delivery, are there any other differences between daily vs. real-time triggers? Instead of having the files run nightly with the trigger report being sent to the client every morning through a STS delivery method, the real-time events are pushed via Cloud or STS delivery method.  Clients can retrieve these events at their own pace. Implementation time takes around two weeks. Are there additional opportunities to utilize real-time triggers? In addition to real-time inquiry alerts designed for companies to monitor their existing customer base for retention purposes, Experian also offers real-time inquiry alerts for prospecting and marketing purposes. This means financial institutions can identify which consumers are shopping for new credit in real-time.  As a result, immediate firm offers of credit or cross-sell offers could be sent to consumers before it’s too late.

Will 2017 finally be the year that lenders embrace digital credit marketing? Here are three reasons they should, if they haven't taken the plunge.

The holidays can be a stressful time of year for consumers, and also an important time for lenders to anticipate the aftermath of big credit card spend.

For lenders to capitalize and identify the right consumers for their respective portfolios, they need insights. Trade level fields can bridge the gap.

With HELOC end of draw peaking, lenders must consider best practices and actions to take to manage and optimize their portfolios.

Time heals countless things, including credit scores. Many of the seven million people who saw their VantageScore® credit scores drop to sub-prime levels after suffering a foreclosure or short sale during the Great Recession have recovered and are back in the housing market. These Boomerang Buyers — people who foreclosed or short sold between 2007 and 2014 and have opened a new mortgage — will be an important segment of the real estate market in the coming years. According to Experian data, through June 2016 roughly 800,000 people had boomeranged, with Los Angeles, Phoenix, and Sacramento housing the most buyers. Some analysts believe more than three million Americans will become eligible for a home over the next three years. Are potential Boomerang Buyers a great opportunity to boost market share or a high risk for a portfolio? Early trends are positive. The majority of Boomerang Buyers who opened mortgages between 2011 and June 2016 are current on their debts. An Experian study revealed more than 29 percent of those who short sold have boomeranged, and just 1.5 percent are delinquent on their mortgage —falling below the national average of 2.8 percent. This group is also ahead of or even with the national average for delinquency on auto loans (1.2 percent vs. the national average of 2.2 percent), bankcards (3 percent vs. 4.3 percent) and retail (even at 2.7 percent). For those Boomerang Buyers who had foreclosed, the numbers are also strong. More than 12 percent have boomeranged, with just 3 percent delinquent on their mortgage. They also match or are below national average delinquency rates on auto loans (1.9 percent) and bankcards (4.1 percent), and have a slightly higher delinquency rate for retail (3.5 percent). Due to their positive credit behaviors, Boomerang Buyers also have higher VantageScore® credit scores than before. On average, the overall non-boomerang group’s credit score sunk during a foreclosure but went up 10 percent higher than before the foreclosure, and Boomerang Buyers rose by nearly 14 percent. For people who previously had a prime credit score, their number dropped by nearly 5 percent, while those who boomeranged returned to the score they had prior to the foreclosure. By comparison, the overall non-boomerang and boomerang group saw their credit score drop during a short sale and increase more than 11 percent from before the short sale. For people who previously had prime credit, they dropped 2 percent while those who boomeranged were almost flat to where they were before the short sale. Another part of the equation is the stabilized housing market and relatively low loan-to-value (LTV) limits that lenders have maintained. In the past, borrowers most often strategically defaulted on their mortgages when their LTV ratios were well over 100 percent. So as long as lenders maintain relatively low LTV limits and the housing market remains strong, strategic default is unlikely to re-emerge as a risk.

Financial health open doors for people, creating opportunities for credit, cars, homes and stability. So how can you get "healthy?"