According to the latest research by Experian Marketing Services, nearly a third of all Americans use at least one type of smart or Internet-connected device* (wearable fitness tracker, smart watch, smart TV, smart home technology). While smart TVs have generated the most consumer interest, at least 14 percent of homes are smart homes (connected lights, locks, thermostats, window coverings, etc). Further, the smart home device category saw the most growth during the holiday season, with interest increasing 54 percent from November to December 2014.
By 2020, the number of Internet-connected devices is expected to grow to 26 billion, creating new revenue streams and opportunities for marketers. Understanding how to reach customers in this newly connected world and creating resonant messages will be critical to future business success.
*Does not include smartphones, tablets or computers
