Older-model vehicles at highest percentage on record

July 18, 2014 by Carrie Janot

While automotive loan originations grew 15 percent year over year in Q1 2014, a recent Experian Automotive study found that more consumers are continuing to drive older-model vehicles. Vehicles predating the 2001 model year comprised 28.3 percent of all vehicles on the road during Q1 2014 — the highest level on record.

As these vehicles age and consumers re-enter the market, it is important for lenders to design more successful marketing campaigns by utilizing sophisticated analytics and market intelligence.

Learn how to increase marketing campaign ROI and target only those consumers who are in the market for an auto loan.

Download the Q1 2014 Automotive Market Trends Webinar