Marketing & Acquisition

While an influx of small businesses opened during the height of the recession, a recent Experian study found that between 2010 and 2014, small-business start-ups decreased by nearly 45%.

According to a recent Experian analysis, bankcard balances increased 6% year over year to $629 billion in Q1 2015, while delinquencies remained low with 60–89 day-past-due delinquencies declining 8%.

According to the latest Experian-Oliver Wyman Market Intelligence Report, HELOC originations increased 21% year over year, moving from $25.6 billion in Q1 2014 to $31 billion in Q1 2015.

Data migrations are very common in today’s business environment. A recent Experian Data Quality study found that while 91% of businesses engage in data migrations, 85% encounter significant challenges.

Mortgage originations kicked off Q1 2015 with a 25% year over year increase to $315 billion.

According to a recent Experian Marketing Services study, informational or "thanks for joining" messages drive significantly higher open and transaction rates than promotional emails, as well as higher revenue per email.

In today's data driven world, decisioning strategies can no longer be one-dimensional and only risk-focused. By employing a multidimensional decisioning approach, companies can deliver the products and services customers need and want.

Data quality continues to be a challenge for many organizations.

While the average bankcard utilization rate hovered around 20% during the last quarter of 2014, utilization rates can vary greatly when analyzed by VantageScore® credit score tier.

A comprehensive customer-experience strategy can give companies the competitive edge needed in a market where price, products and service can no longer be considered effective differentiators. Capturing customer insight is critical to developing a sound customer experience strategy, yet research shows that while 85 percent of companies collect such feedback, only 15 percent take action on it as part of their strategy. Delivering a consistently successful experience across all channels leads to more customers who buy more, stay longer and cost less to serve. Companies can drive value and loyalty by taking aggressive steps to develop an in-depth understanding of their customers and then plan, design and implement a structured, comprehensive customer experience program. The New Customer Experience – An Experian White Paper

According to a recent Experian credit-trend analysis, bankcard originations for all of 2014 totaled $318.7 billion, a 20 percent increase over 2013 originations of $266.5 billion. The growth trend demonstrates the importance of staying abreast of the latest credit trends in order to adjust lending strategies and capitalize on areas of opportunity. Discover key steps to developing a profitable bankcard campaign.

Understanding the importance of customer experience to business strategy and performance

The availability and opportunities for customers to conduct business through mobile devices continues to multiply, challenging organizations to protect customers without impacting their experience. Our infographic highlights five challenges of customer authentication that businesses face and what customers feel in an increasingly mobile world. Personally Identifiable Information (PII) is more available, but less reliable, than ever before. 35% performance improvement using models built with attributes beyond simple identity element validation. More transactions are taking place in an omnichannel environment. 36% of organizations interact with their customer in five or more channels. Diversity of devices and technology complicates customer authentication. 85% of consumers use online or mobile to conduct business. 17% of consumers reported having an online transaction declined when device information was not available. Increased online transactions have multiplied fraud opportunities, resulting in more false positives. Of those surveyed who have had Card Not Present (CNP) transactions declined: 31% blame the merchant 38% blame the credit card network 83% felt embarassed or angry Stringent requirements change the way organizations interact with customers. 80% expect the focus on managing regulatory risk to be more than it is today Download our fraud prevention perspective paper to gain more insight on how you can prepare your business.  

Have a look ‘Inside Experian’ through this documentary on our global business explaining who we are, what we do and how we’re helping people and businesses around the world protect, manage and make the most of their data. This ‘Inside Experian’ video focuses on 41st Parameter, a leading provider of dedicated fraud prevention solutions. Their methodology and patented technologies are responsible for reductions in fraud losses and subsequent declining attack rates at some of the largest institutions in e-commerce, financial services, and travel services. Here are some highlights of 41st Parameter’s solutions: $25 trillion in e-commerce orders and financial services transactions scored for risk 500 million transactions processed each month with daily volumes exceeding 8 million transactions a day PCI Certified as a Level 1 Service Provider and ISO-27000, SAS-70 and Safe Harbour Compliant 600 million devices detected by their patented tagless device identification technology captures no PII 41st Parameter works to make the process of preventing and detecting fraud easier and more effective, reducing potential losses while protecting operating costs and the customer experience. Download our fraud prevention whitepaper to gain more insight on how you can prepare your business.

This season’s peak week, the Wednesday before Thanksgiving through the Tuesday after Cyber Monday, had an 18 percent increase in email volume, an 11 percent rise in transactions and a 7 percent increase in email revenue in comparison to peak week 2013. Cyber Monday provided 27 percent of total peak week revenue followed by Black Friday, which accounted for 18 percent of revenue. Marketers can design more successful holiday campaigns by staying on top of the latest email trends. View the December Holiday Hot Sheet