Marketing & Acquisition

In an all-new report, Experian dives into “The State of Alternative Credit Data,” providing in-depth coverage on how alternative credit data is defined, consumer personas, and how this data complements traditional credit data files.

Recent research shows Hispanics—especially Millennials who are entering their home-buying years—are particularly eager for homeownership.

A thoughtful segmentation analysis contains two phases: generation of potential segments, and the evaluation of those segments.

A robust segmentation analysis contains two components: first is generation of potential segments, and the second is generation of potential segments.

In 2017, we saw an increase of more than 30 percent in e-commerce fraud attacks compared with 2016.

Do you have a client who is applying for credit but has placed a security freeze on his Experian file? Here’s how you can help.

Kathleen Peters, SVP of Product Management for Global Fraud and Identity, and recently included in the Top 100 influencers in Identity.

Experian introduces new trended attributes to help lenders better serve consumers across the credit life cycle

There are more than 220 million credit-active consumers. Hear from a data expert on ways analysts can explore these files and dig into big data with ease.

In helping lenders with new product launches, there are common areas of focus and specific steps to move from initial business case to tactical planning.

Many consumers would give the right bank or retailer their data in exchange for personalized marketing offers in their inbox, social feeds and mailbox.

Reject inference design is used to classify the performance outcome of prospective customers within the declined or nonbooked population so this population’s performance reflects its performance had it been booked.

Holiday spend for 2017 was healthy, translating into big business for credit card portfolios. But how do card companies keep the business in 2018?

Experian’s 8th annual State of Credit report reveals the nation’s average credit score is up two points year-over-year to 675.

The phrase swap set refers to “swapping out” a set of customer accounts and replacing them with, or “swapping in,” a set of good customer accounts.