Card-to-card balance transfers represent a substantial profit opportunity for lenders. According to recent Experian estimates, balance-transfer activity currently is in the range of $35 billion to $40 billion annually, with most of the debt concentrated in the prime segment.
With banks increasingly focused on attracting customers through enticing balance-transfer offers, it is critical for lenders to utilize advanced analytics to identify and retain customers in their own portfolio who may transfer their balances to another bank.
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Source: Battling for Balances: Targeting the Lucrative Card-to-Card Consumer Balance-Transfer Market
