The ubiquity of mobile devices provides financial services marketers with an effective way to distribute targeted, customized messages that appeal to a single shopper — a marketing segment of one.
With eight out of 10 retail shoppers researching products and prices on their mobile devices while in the store, retailers and credit issuers have a unique opportunity to deliver relevant offers to customers while they shop. Mobile marketing tools, such as location-specific text messages, retailer in-app targeting and in-store QR codes, can help drive engagement by delivering relevant offers or product alerts in real-time.
