Targeted advertising provides choices, competitive offers and convenience - qualities sought and valued by many consumers. For many, being able to learn about these choices in the comfort of their own homes is extremely important. They look forward to receiving catalogs and other offers of interest. They like having the freedom to comparison shop from home, and they appreciate being able to conveniently purchase the products and services they want and need in their own homes.
Making An Informed Choice
You do have a choice. You can choose not to receive most targeted advertising by opting out. However, you should weigh your decision carefully. While opting out will not eliminate all targeted advertising, it will eliminate most catalogs, preapproved bank and retail credit offers, and other invitation-only offers you may enjoy receiving. Only you can decide what works best for you.
For more information on opting out of specific types of targeted advertising, click on the applicable link below: