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Maximize your direct mail credit marketing campaigns
Direct mail continues to be one the most effective and credible marketing tools when it comes to customer acquisition and loan growth. In fact, recent data suggests that direct mails response rates are on the rise. Download our latest eBook today to learn more about direct-mail trends, consumer attitudes, and how to use data and insights to tailor your upcoming direct-mail campaigns.
Related Resources
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Tip sheet: Three ways to drive responsible growth
Document Published Date: Published May 24, 2023In the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards — while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.
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Case study: Make smarter decisions with an intelligent machine learning model
Document Published Date: Published Feb 24, 2023Learn how one consumer goods retailer was able to develop a highly predictive machine learning model to increase their sales and application approval rates.
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Use Case: Driving Growth in a Digital-First World
Document Published Date: Published Feb 9, 2023In today’s market, consumers are expecting to increase their banking activities online and seek more affordable credit options. View our use case to see how one bank was able to deliver personalized savings options to their customers digitally, allowing them to grow their portfolio and customer relationships.
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Case study: Enhance decision-making and segmentation strategies
Document Published Date: Published Nov 11, 2022Learn how Experian collaborated with a large retail credit card issuer to implement a custom acquisition model powered by advanced credit attributes, leading to 10 percent improvement in performance across all segments.
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