Enriching the customer data and applying analytics techniques to define the relevance of each possible communication to each customer allows the organization to schedule the most relevant communications to the entire customer base. Read more for an understanding how better engagement between the organization and customers can lead to stronger business performance.

Optimization enhances in-bound marketing systems, processes, analytics and data you have in place today so you can fine-tune your customer contact activities to achieve maximum return on investment.

Marketing departments are increasingly using analytics to predict and understand customer behavior, needs and preferences. But with the increase in marketing channels and number of different offers, it's more and more challenging for marketers to pick the best actiion for each customer.

This White Paper explores a more effective way of selecting the best customer actions to achieve desired results.

EducationDynamics provides marketing and information services to over 900 colleges and universities across the globe. They work with each educational institution to accurately target, attract and connect students to schools. EducationDynamics looked for technologies that could increase their ability to better match a student to a school.

They chose Experian Data Quality after an exhaustive search for a predictive analytics solution that combined both first- and third-party information to better determine whether individuals were suitable for their schools’ programs.