Identify, link and engage audiences across all digital touch points
Digital Identification Resolution
As consumers interact with their devices throughout the day, marketers are left
with a fragmented, disjointed, partial view of their digital audience. Consumers end
up being represented as multiple, misunderstood identities, leaving marketers with
inefficient, ineffective marketing programs.
With AdTruth, marketers are able to leverage all identification data available,
link it together and make it actionable with any marketing technology platform. AdTruth
facilitates a cohesive view of the consumer across all digital touch points, enabling
marketers to engage and communicate throughout the entire digital journey.
Transform a fragmented, disjointed, partial view of your audience into a cohesive,
connected, complete vision.
• Privacy-focused solution has ability to extend consumer choice across environments
• It’s your data. Own it. Use it. Protect it!
• Make data actionable across all technology platforms
With AdTruth, digital identification issues
are no longer inhibiting your ability to engage your audience throughout their digital
journey. Our 10 years of device identification expertise has culminated with a solution
that opens tremendous new opportunities for the digital industry, which ultimately
delivers a more relevant experience to end users.
Benefits of AdTruth for the entire digital
Customer data protection
Facilitating a consolidated view of consumers
Platform agnostic – keep your existing technology
Aligned with global consumer privacy standards
Works across emerging technologies
Ingests and recognizes all forms of identification data you pass into the system.
Fills in identification gaps in your data by leveraging AdTruth’s statistical
device recognition technology.
Links the identification assets from steps 1 and 2 by applying configurable matching
rules, reconciling the information to correspond to the consolidated data assets.
Activates the data assets in all marketing technology platforms you work with,
giving you a consolidated view of your digital audience.
AdTruth empowers the world’s most progressive brands to identify, link and
engage audiences across all digital touch points, enabling a true, consolidated and
actionable consumer view that is aligned with consumer privacy standards globally.
The entire digital marketing ecosystem benefits from leveraging AdTruth’s
technology, which provides digital identification resolution to expand cross-device
reach, reconcile overlapping audiences, and more precisely measure marketing programs,
all while protecting data assets and ultimately increasing ROI.
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