41st Parameter: Preventing fraud and enabling sales

41st Parameter has a proven ability to accurately detect fraud across a diverse range of attack types while increasing revenue, improving efficiency, and preserving the customer experience.

About us
We are a global leader in device recognition and intelligence, combining patented technologies with years of expertise identifying devices without the use of cookies, without compromising privacy and without impacting performance.

Our clients
We serve some of the largest financial institutions, e-commerce merchants and travel services providers for whom we deliver reductions in fraud losses and attack rates. Our clients include:

  • Five of the six tier one global banks
  • Four of the top five global airlines
  • Over 120 of the world’s most recognized online merchants

Our customers experience an average of 90% fraud detection lift while reviewing less than 5% of transactions. Customers recognize an ROI typically within 30 to 90 days.

Combat emerging threats

In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating friction-free customer experiences are constant and complex business challenges.

Adding to the complexity, the mobile channel is growing at an unprecedented rate. While this is good news for businesses and consumers alike, the anonymity and privacy regulations associated with mobile devices can make accurate fraud prevention and detection extremely difficult.

Fraud can seem almost impossible to stop with the ever expanding and innovative ways fraudsters compromise customer credentials, such as:

• Session Hijacking
• Man-in-the-Middle (MITM) attacks
• Man-in-the- Browser (MITB) attacks
• Harvesting of Peer-to-Peer (P2P) networks

Prevent fraud and enable sales through continuous innovation

In order to stay one step ahead of the fraudsters, it is critical to utilize all available data to determine the validity of each transaction. Therefore, it is imperative to have visibility into all devices visiting a website – PCs, tablets, iPhones and Androids, game consoles and even Internet-connected set-top boxes and kitchen appliances.

Since 2004, the industry’s most successful fraud practitioners in financial services and e-commerce have forced a shift in the methodologies and practices being used to fight person-not-present fraud.  41st Parameter helped the industry to understand that fraud prevention did not also mean sales prevention – finding the balance between approving good transactions seamlessly and only reviewing those truly risky transactions. Today, 41st Parameter is recognized for on-going innovation that keeps FraudNet, its suite of hosted fraud detection and prevention solutions, at the forefront of performance for enterprise-class solutions.

FraudNet is proven to be extremely effective in large real-world deployments, scoring several million events per day while maintaining 41st Parameter’s stringent fraud performance standards. 

FraudNet for Account Opening

Analyze every new online account request to determine the level of risk.


FraudNet for Transactions

Identify which transactions are fraudulent and which are valid.


FraudNet for Account Takeover

Monitor account login and other activity to provide early warning of potential account takeover activities. This form of detection often allows fraud to be prevented before any transaction has taken place.


Utilize device identification data to effectively combat fraud. DeviceInsight comes integrated in to FraudNet, it provides a frictionless experience for customers while detecting and preventing fraud.

Learn more about 41st Parameter’s solutions at http://www.the41st.com/

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.