Case Study: Credit Union Exceeds Prescreen Campaign ROI by 115%
Experian Helps SC Telco Credit Union Exceed its Prescreen Campaign Goals
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In The Market ModelsSM
Predictive metrics to optimize your campaigns
The suite of In the Market Models,SM the next frontier in response modeling, provides clients with a powerful tool that prioritizes a consumer’s propensity to secure new credit financing within a one- to four-month window. These intuitive models identify consumers soon to be in the market for a specific product type, allowing for proactive campaign planning, increased conversion rates and a greater return on marketing spend.
Yield a greater return on direct-marketing investment with the suite of In the Market Models by increasing origination rates and associated financing through refining communication strategies to more responsive and credit-viable prospects. The predictive models identify consumers who will be more responsive to the offer while retaining their original creditworthiness at the point of new loan origination, driving increased book rates and higher profitability.
The new scores have no inverse relationship between risk and response and identify consumers who are opening accounts at prime and nonprime risk levels. The suite of In the Market Models applies across the lending spectrum to fit your business model.
The suite of In the Market Models predicts purchase behaviors for the following account types:
- Home equity
- Personal finance
- Student loan
Enhance relationships across the Customer Life Cycle with the suite of In the Market Models:
- Prospecting — Realize efficiencies in new campaign planning by using new models for Prescreen net downs and Prospect TriggersSM rank-ordering
- Cross-sell — Maximize existing customer relationships and build brand affinity across multiple products by understanding their future needs
- Retention — Secure refinancing or second offer opportunities by identifying which consumers within an existing portfolio will be in the market for a new credit product
The suite of In the Market Models provides lenders with enhanced prospecting capabilities that go beyond increasing responsiveness to drive improved book rates as well as overall return on campaign spend. Refine your marketing efforts by focusing only on the prospects who will drive profitability for your enterprise.
The suite of In the Market Models fully complies with the Fair Credit Reporting Act (FCRA). Our prescreening process is designed to meet the FCRA standards by giving you only those consumers who meet your pre-established criteria.