Lead Generation Using Permission-Based Credit Information
Experian's Premium Prequalification
Take lead generation to the next level by utilizing individual credit data to proactively
match consumers to appropriate loans and services before they apply - creating high-quality,
prequalified leads for lenders and service providers.
This process is based on the consumer's written consent, providing lead generators
a window to a consumer's data, while giving the consumer the opportunity to consider
products and services that fit their credit-profile.
What's more, Premium Prequalification posts a soft inquiry to the consumer's file
so it does not affect their credit score.
Drive Consumers To Your Website
Premium Prequalification also provides your website visitors with an overview of
their credit health, including display of individual credit information such as risk
score, aggregate tradeline informaiton, total debt and total available credit. This
valuable service creates a powerful marketing message to help drive incremental traffic
to your website and will keep consumers coming back for updated information - accelerating
your website lead generation as well as ROI.
A Win For You, The Consumer and Your Partners
For you - Premium Prequalification gives you
access to the consumer data you need to generate high-quality, tailored leads that
are credit screened - resulting in higher converstion rates. Premium Prequalification
is also a powerful marketing tool which can drive increased traffic to the website
- resulting in increased up-sell and cross-sell opportunities.
For the consumer - Premium Prequalification
provides valuable credit information at no fee to the consumer and is also used to
present relevant, tailored options that may potentially save them time and money.
For your partners - Lenders and service providers
purchasing your leads will experience a higher approval rate during the application
process as all leads are credit qualified - lowering their cost per acquisition.
How the Prequalification Lead Generation Process Works:
Find out more about how Premium Prequalification can help enhance your
website lead generation engine.