Example "Oceans" bank goal is to target a Prescreen campaign of 100,000 consumers
in one month. 1.5mm consumers passed their risk threshold.
Prospecting: Issuers Can Offer the Right Product
Experian TAPSSM helps Clients optimize enhanced value propositions
to the right consumer spending segments.
Example: "Oceans" bank wants to optimize their mail selections, offering rewards
to some and no rewards to others. 1.5mm consumers have passed their risk threshold.
Acquisition: Assign the Right Credit Line
Experian TAPSSM helps Clients optimize line assignment segmentation,
allowing clients to give the larger lines to those customers who will use it.
Example: "Oceans" bank has the capital to extend $20,000 in credit lines to 3
clients who meet their risk criteria.
Acquisition: Risk Based Pricing Assignment
Experian TAPSSM can help Clients assign the right price at time of
acquisition to maximize revenue by assigning a lower price to a customer that will
use the card and generate more interchange income and a higher price to customers
that will generate more fee and interest income.
Example: "Oceans" bank has 3 potential price points to assign to new customers
(12.99%, 16.99% and 21.99%)
Portfolio Management: Retention
Experian TAPSSM can help Clients retain bottom line revenue and identify
where existing value propositions are not working.
Example: 3 Consumers call and ask to have their annual fee waived or threaten
to close the account.
Portfolio Management: Maximize Revenue
Using data on consumer spending bahaviors, Experian TAPSSM helps Clients
identify accounts that generate the most spend.
Experian TAPSSM also shows where there is additional opportunity.
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