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Third-Party Data is Back in the Fold...

Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The...

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Activating the Inactive...

Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while...

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Ask the Right Questions to Gain Predictive Insight...

This feature article from DMN profiles Emad Georgy, Chief Technology Officer for Experian Marketing Services, as well as his team’s approach to data and...

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As Holidays Approach, Marketers Can Use These 5 Strate...

With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest...

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Experian: Seeking Out Unresolved Problems and Using Th...

This feature article from the Harvard Business Review discusses how Experian is as nimble as a start-up. According to the article, most companies try...

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Breathing In That New Car Smell!...

Who doesn’t love a new car? That new car smell, the excitement of seeing less than 8 miles on the odometer, or the invigorating...

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American Pride: Checking Out the Top Vehicles Assemble...

The Fourth of July is a special day to celebrate our independence and to show off American pride with parades, fireworks and barbecues spent...

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The Financial Health of Small Businesses Remains Stabl...

Small businesses serve as the engine of job creation for local communities, as well as the central hub for most innovation. So, it stands...

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What Should Colleges and Universities Know about the D...

In this eCampusNews article by Eric Haller, Executive Vice President of Experian’s DataLabs, he discusses how the rising cost of college tuition against the...

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