Economic Trends

Marketing: What’s Bigger Than Big Data?

Posted on May 05 2015 by

At Experian we believe that data is good. Good for our economy, good for consumers and good for society. Analytics and technology designed to help marketers put their data to use and become truly customer-centric is just one example of using data as a force for good.

The following column was written by Emad Georgy, senior vice president of development and global head of development at Experian Marketing Services, as part of a “Data-Driven Thinking” series for AdExchanger.

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Experian Vision 2015: Daily–Round up

Posted on May 04 2015 by

Craig_Boundy_Vision

Today Experian Vision 2015 conference kicked off to great start with a full house here to learn the latest about how data and analytics can transform the way we do business today, drive growth and solve some of our biggest business challenges.

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National Data Breach Study Reveals Payment System Innovation Outpaces Security

Posted on May 01 2015 by

Payments Report Cover2

In the wake of some of the largest data breaches in history, which were specifically payment card breaches, we thought it would be insightful to take a closer look at how companies are dealing with the aftermath.

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Going Green: Which Lane to Choose?

Posted on Apr 21 2015 by

A behind-the-wheel look at alternative-power vehicles. [Infographic]

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How Tech Is Bringing Brands Closer To Their Customers

Posted on Apr 14 2015 by

For years, brands lacked the means to create highly relevant and meaningful interactions with their customers. Today, that has changed–and the demand has never been greater.

According to Experian Marketing Services’ State of Cross-Channel Marketing Report, marketers from around the world are adopting more customer-centric engagement strategies. With cross-channel marketing technology and predictive analytical tools becoming smarter and more accessible to marketers, they have the ability to help brands manage data, understand the preferences of their customers and most importantly, turn that intelligence into action across every channel at scale.

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2014 Trends Lead to Promising Economic Outlook This Year

Posted on Jan 19 2015 by

2014 was an eventful year: Republicans regained control of both the House and Senate in sweeping fashion, the European economy constricted dramatically, Russian economic sanctions brought the country to the brink of default, and China surpassed the United States as the world’s largest economy. And those are just a few of the year’s macro highlights.

Yet despite this tumultuous time, the United States continued to demonstrate positive economic trends. As we look ahead, precarious global events and international uncertainties continue to raise some alarms, but domestic economic fundamentals appear strong enough to withstand external shock. In general, the U.S. economic recovery is on track to evolve into a full-fledged expansion.

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State of Credit 2014

Posted on Nov 18 2014 by

Experian unveiled its fifth annual State of Credit report today, which provides a snapshot of consumers’ credit scores broken out nationally and by local market.

This year’s findings show that the nation’s average VantageScore has improved by two points since last year, coming in at 666. In the city listings, Mankato, MN takes the top spot with a VantageScore of 706 and Greenwood, MS residents have the lowest score of 609 in the study. While the report gives residents of certain cities reason to celebrate their higher scores, the study isn’t meant make the lower cities sing the blues. These types of data-driven insights are meant to help consumers — to give them a reason to be interested in credit, to want to understand and improve their financial well-being, and to become a more savvy credit user and manager.

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Homeowners are borrowing again, as HELOC lending increased 27 percent in Q2 2014

Posted on Sep 29 2014 by

Experian–Oliver Wyman data reports $120 billion in new home-equity credit loans in past year; Q2 2014 saw new mortgage originations totaling $292 billion Costa Mesa, Calif., Sept. 29, 2014 — Mortgage origination volumes saw an increase of 15 percent in Q2 2014. Home-equity line of credit (HELOC) lending saw the biggest gains, according to Experian, the […]

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