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Emotional or light-hearted commercials: Which do you i...

During the National Football League’s biggest weekend, it’s often the commercials that take center stage. It’s every advertiser’s dream. The world as your audience....

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Let’s Address the Elephant in the Room – Addressable A...

Consumers are constantly on the go, and expect and deserve highly personalized communications. But how do marketers adapt to this new...

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Don’t Leave Those Abandoned Shopping Carts in the Holi...

During the holidays, you can always expect to see the malls and local shopping centers filled with consumers purchasing gifts for their families and......

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Black Friday enthusiast? Who are you?...

Unless you’ve lived under a rock for the past couple of weeks, you know the holidays are in full swing. And while spending time...

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Third-Party Data is Back in the Fold...

Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The...

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Activating the Inactive...

Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while...

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Ask the Right Questions to Gain Predictive Insight...

This feature article from DMN profiles Emad Georgy, Chief Technology Officer for Experian Marketing Services, as well as his team’s approach to data and...

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As Holidays Approach, Marketers Can Use These 5 Strate...

With only a few more weeks until summertime officially comes to a close, marketers need to quickly begin planning for one of their busiest...

Read More As Holidays Approach, Marketers Can Use These 5 Strategies to Boost Campaigns
Experian: Seeking Out Unresolved Problems and Using Th...

This feature article from the Harvard Business Review discusses how Experian is as nimble as a start-up. According to the article, most companies try...

Read More Experian: Seeking Out Unresolved Problems and Using Them to Find New Opportunities