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New Experian Activation Partners Program Helps Adverti...

In our increasingly digital world, there’s a growing expectation among consumers to only receive personal and relevant content from brands....

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Criminals Don’t Steal Children’s Identities for Play: ...

According to a recent Experian survey among 500 child identity theft victims who are now adults, one in four survey respondents are still dealing...

Read More Criminals Don’t Steal Children’s Identities for Play: Check for ID Theft with Experian’s New Free Child ID Scan
Who Are the Millennial Homebuyers?...

We recently looked at the borrowing behaviors of 60 million millennials to help millennials and businesses get a clearer picture of the next big...

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Emotional or light-hearted commercials: Which do you i...

During the National Football League’s biggest weekend, it’s often the commercials that take center stage. It’s every advertiser’s dream. The world as your audience....

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Let’s Address the Elephant in the Room – Addressable A...

Consumers are constantly on the go, and expect and deserve highly personalized communications. But how do marketers adapt to this new...

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Don’t Leave Those Abandoned Shopping Carts in the Holi...

During the holidays, you can always expect to see the malls and local shopping centers filled with consumers purchasing gifts for their families and......

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Black Friday enthusiast? Who are you?...

Unless you’ve lived under a rock for the past couple of weeks, you know the holidays are in full swing. And while spending time...

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Third-Party Data is Back in the Fold...

Kevin Dean, president and general manager of Targeting for Experian sat down with Ginger Conlon, editor-in-chief of GingerConlon.com at DMA’s &THEN 2016 Conference. The...

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Activating the Inactive...

Temperatures are dropping, leaves are falling and seasonal beverages are selling – it must mean that the holiday season is quickly approaching. And while...

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