There is a delicate balance in delivering a digital experience that instills confidence while providing easy and convenient account access. When it comes to a frictionless, secure customer experience, our 2018 Global Fraud and Identity Report research showed:
- 52% of businesses have chosen to prioritize the user experience over detecting the mitigating fraud.
- 78% of consumers will create an account to complete ecommerce purchased because it is a trusted brand/website.
- 60% of consumers will follow through with a transaction even if they have forgotten their user name or password.
Consumers believe that having simple, instant and easy-to-access verification methods are important to their experience when shopping online. Are your providing this?