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Introducing our fonts

Using a consistent brand font across all communication helps build brand association and trust.

Font options

Font overview

We have defined three fonts for use in Experian materials, as no single font works perfectly for all media.

DIN Next: Our primary brand typeface for print and digital content. DIN Next is a licensed font for use by design professionals only.  Supporting agencies must purchase the font. 

Roboto: Our font for web pages and other online applications where a font needs to be loaded. Roboto is a free Google font.

Arial: Our system typeface, used for Microsoft Office applications, such as PowerPoint or Word.

Difference between DIN Next and Roboto

When to use which font

DIN Next and Roboto were selected as they share similar characteristics and blend aesthetics and practicality. This helps us maintain a consistent look online and offline.

We use DIN Next for all our professionally designed communications. This includes online content that does not require an embedded font like banners, social media posts, display ads and videos.

We use Roboto online when a font is required to be loaded such as our websites or emails.

Font weight usage

Test

Hierarchy example

We use text size, weight and colour to establish visual hierarchy, applying the same principles to both DIN Next and Roboto.

1. Running Title: DIN Next Medium / Bold

Short versions of the main title at the top of each page, no larger than subtitle text if required

2. Title Headings: DIN Next Light / Regular / Medium

The largest text in a layout, designed to lead the eye, roughly double the size of the subtitle. Medium is suitable for smaller headings in digital applications.

3. Subtitles: DIN Next Light / Regular

Read second, roughly double the size of body copy.

4. Subhead: DIN Next Medium / Bold

Read before body copy, set the same size as body copy.

5. Body Copy: DIN Next Light / Regular

Read last, coloured Experian Grey, set in Light or Regular.

Italics can be used sparingly to highlight specific words or quotes.

Typography principles

Our typography style is light and approachable.

Text is written in sentence case, particularly for headlines. We use uppercase letters sparingly, such as for single words or very short statements, to avoid a shouty appearance.

Visual illustration of correct and incorrect typesetting

Typesetting

  • Use 0 tracking, auto leading and left aligned for a natural appearance.
  • Use centered text sparingly for emphasis, such as in call-outs, headlines, or quotes.
Visual illustration of correct and incorrect typography colour usage

Colour usage

  • Keep colour usage minimal, to avoid busy looking layouts.
  • Headings, introductions, and text highlights can be styled using the Experian Primary palette
  • Use Experian Grey for body copy on white.
  • Don't use Support palette colours for text to ensure legibility. Refer to the Colour section for accessible colour combinations for text.
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Things to avoid

Here are some common typographic mistakes to avoid.

  1. Don't capitalise or use Bold for main headings.
  2. Don't outline the font or increase letter spacing unnaturally.
  3. Don't use Medium or Bold font weights for large sections of text.
  4. Don't justify body copy, ensure it is left aligned.
  5. Don't use black for body copy text on white, unless below 8pt.
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Squircle

Not quite a square, not quite a circle. How will you use it?

Photography

Find out more about our defined photographic style for a more consistent visual approach