Guidelines for building Experian websites in AEM

Please follow these guidelines carefully when developing and creating content for Experian websites on AEM to ensure that we continue to build a strong and consistent brand presence.

Visual of Figma web guidelines

Shaping the experience

Web guidelines are essential for creating a consistent, user-friendly, and trustworthy digital experience. These standards ensure that every interaction reflects the brand’s professionalism while meeting the unique needs of business clients.

Clear guidelines help maintain visual consistency, improve accessibility, and streamline navigation—making complex data and services easier to understand. By following established best practices, we can not only enhance usability but also build confidence and credibility with our business partners.

Web guidelines & design resources

Discover the Digital Learning Hub for marketers and find Figma AEM UI kits tailored for designers and developers.

Digital Learning Hub

The Digital Learning Hub is designed to empower marketers with the knowledge and tools to succeed in their content management journey.



This site offers a variety of training resources and instructions for authoring web pages and managing content on AEM.

Figma AEM UI Kit

The Figma AEM UI kit is a tool for UX designers and developers to use when creating designs for Experian's AEM-hosted sites.



This UI kit outlines the design system foundations, including colors, typography, the grid system, spacing, visual language and more. 


Design system documentation is available upon request. Figma access is required to view the AEM UI Kit.

Contact us

Feel free to reach out to the Shared Marketing Team with any inquiries related to AEM, Figma, or the Digital Learning Hub.

For questions related to branding, please reach out to the Brand Team.