Social Media | Experian

Overview

Social media helps us start conversations, share ideas and build trust with the people and communities we serve.

Here, you’ll find guidance on how to bring our brand to life across every social channel, so we show up with one clear, consistent voice.

Have a question about Experian’s social media activity? Reach out to Mike Delgado (michael.delgado@experian.com).

Platform set up

Profile images

Use the Experian "e" logo as the profile image across all social media platforms.
Ensure logo resizing respects clear space per guidelines. Based upon the configuration of some social media channels, the logo may appear to be off-center.
The "e", along with the local market variations including Experian Datacrédito "d" and Serasa Experian "s", are the only approved social media logos. Please don't attempt to recreate or design one unique to your business unit.

Page naming

If your business unit has its own social media page, include the business name in the page description so people know who they’re engaging with and how to find you.
All profiles use the same corporate logo to keep our brand clear and consistent.

Banner imagery

Use 3D squircle renders or images from the Experian image library as the primary visual element.
All imagery must comply with the brand photography guidelines.
Headlines should always be set in DIN Next for consistency.
Special headers featuring regional campaign imagery can also be used.

Social media content guide

Every message we share should show who we are and what we stand for.

Wherever you’re writing or designing content for social media bring in the core elements that make our brand easy to recognise and trust.

You don’t need to use everything every time. Start by thinking about who you’re talking to and where your message will appear. Then decide which brand elements will help your story land clearly and consistently.

For example:

Instagram is all about visual energy and emotional connection. Use high-quality photos, Reels, and Stories that show real moments and personality.
LinkedIn is where we share our expertise. Focus on professional insight, industry trends, and thought leadership to build trust and spark conversation.

Each channel plays its part, and together they show the full picture of who we are at Experian.