Guides to navigate our brand

Alongside our core brand identity, we’ve also provided more detailed guidelines and direction on a number of specific areas. Here you’ll find information on how to implement the Experian brand correctly across a number of channels and formats to make sure we present ourselves as consistently as possible in everything we do.

Visualising information

Infographics, charts, iconography or animation

Video

Video content, motion graphics or animation production

Web

Website and digital design applications

Social media

Leverage our brand when using social media channels

Events and trade shows

Implement the brand and our assets at event or trade shows

Brand voice

Implement the Experian Brand Voice across all communications

Brand migration

Implement the Experian brand across a new acquisition

GenAi

Our guiding principles on GenAI created content