Bringing our brand to life

Our purpose is simple: to create a better tomorrow. This is the promise that guides everything we do at Experian.

Our brand idea shows how that purpose comes to life — in the way we look, speak, and act. It’s about powering opportunities for consumers, our customers, and our people.

While data is our business, it’s the outcomes that matter most. We use data to help people and organisations achieve their goals, build trust, and unlock new possibilities.

Put simply, we exist to create a better tomorrow by powering opportunities that improve lives and help businesses thrive.

Alongside our brand purpose and our brand idea sit our beliefs. These are our founding thoughts that inspire and guide everything we do.

• Data is central to how we all live. It has the potential to transform all our lives for the better.
• We can unlock the power of data to realise opportunities for people and organisations.
• It's how we can help that sets us apart. We place the power of data and our expertise in the hands of our customers, creating opportunities and helping them plan for a better future with confidence.
• We can make a difference to society and our communities, by helping people make the most of their data
• How we work is as important as what we do: we treat everyone fairly and their data with respect; we work with integrity, always.

Our brand is not just a logo — it’s the promise we make and keep every day. It reflects the quality of our products, the reliability of our services, and the way we show up for our customers, partners, and communities.

A strong, consistent brand helps us attract great talent, build trust, and tell a clear story about who we are and what we stand for. Every Experian employee and partner is a brand ambassador, representing us through actions as much as words.

When we understand and live our brand, we turn everyday interactions into opportunities to create lasting impact.