All posts by Editor

Experian’s global Fraud and Identity business provided tips for businesses and consumers to help prevent fraud from the security risks with IoT products

Emad Georgy, global CTO of Experian Marketing Services, explains how marketers can enhance customer journey to attain success in their business.

Headlines bemoan the lack of personal finance being taught in our schools. Most students will graduate with little to no education on personal finance basics. But, with Experian’s help, LifeSmarts is making a difference for students across the country. Together, we are helping students get on the right path to a lifetime of success by equipping them with the financial knowledge and consumer skills they need to make informed, responsible choices.

Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, today unveiled an audience management platform that will change the way the advertising industry buys and measures media.

I’m pleased to share that Experian has taken another important step in the transformation of our Consumer Services business, having signed an agreement to acquire CSIdentity Corporation (CSID).

Tru Optik, the only audience measurement and data management platform built for OTT and Connected TV, has partnered with Experian Marketing Services to offer a service providing real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. Tru Optik clients will be able to measure and segment content and ad exposure based on lifestyle, demographic and purchase behavior powered by Experian’s ConsumerView marketing database.

Experian had the honor of celebrating innovative achievements in marketing with a few of our superstar clients at the 2016 Marketing&Tech Innovation Awards presented by Direct Marketing News and The Hub. The second annual awards program honors achievements in marketing leveraging data and technology. Three Experian Marketing Services’ client programs were recognized for their innovation in analytics, email marketing and omnichannel marketing.

Experian identified e-commerce fraud attacks across the United States for both shipping and billing locations among all states and ZIP Codes.

The American economy rises and falls on the successes of the small business community. As a major contributor to job growth, as well as innovation, small businesses have laid the foundation toward our country’s economic success. But as important as small businesses are to financial progress of our economy, some business owners have experienced their own growth challenges along the way.