Latest Posts
Retail media strategy: The three stages of retail media success
Marketing data and identity: Experian insightsLearn three crucial stages to optimize your retail media strategy to excel in the fastest-growing media channel.
From cookie deprecation to connected TV, explore the five themes we expect everyone to be talking about at Cannes Lions 2024.
2024 back-to-school marketing trends brands need to plan for
Marketing data and identity: Experian insightsLearn how early planning, digital channels, and data-driven activation are shaping 2024 back-to-school marketing strategies.
FMCG audience segments built for non-financial campaigns
Marketing data and identity: Experian insightsLearn how you can use Experian and FMCG Direct, a Deluxe company's financial audiences for non-financial campaigns.
How to use audience segments to advertise around live sports
Marketing trends: Insights from Experian MarketingDiscover how to reach your target audience in sports advertising by activating Experian syndicated audiences.
Connected TV (CTV) is transforming political ads for the 2024 elections and offers new engagement opportunities.
10 political personas to use in digital marketing campaigns
Marketing trends: Insights from Experian MarketingLearn how Experian's 10 political personas can help you tailor your political digital marketing strategies for the upcoming election cycle.
TV measurement in 2024: what marketers need to know
Marketing trends: Insights from Experian MarketingExperian's guide to TV measurement trends in 2024 for advertisers and platforms.
We're excited to share a list of the 10 Experian syndicated audiences that were the most popular with advertisers in Q2 2023.