At A Glance
Identity resolution unifies fragmented IDs into complete customer profiles, helping companies understand their audiences and deliver personalized, privacy-compliant experiences in a cookie-light world. With Experian’s AI-powered identity resolution solution, marketers gain the scale, accuracy, and compliance to compete while making marketing more human.In this article…
Every marketer has seen it: a customer browses reviews on a laptop, adds items to a cart on mobile, then “disappears.” In reality, they just likely switched devices or logged in with a different email. Identity resolution connects these scattered signals into a single profile so you never lose sight of the customer journey.
Identity resolution is what helps you keep track of customers who bounce around.
Connecting scattered signals into a single customer profile can help you deliver seamless experiences, meet strengthening privacy standards, turn first-party data into measurable results, and fuel better customer analytics.
See our identity resolution solution in action
What is identity resolution?
Identity resolution is the process of pulling together the different identifiers a customer uses and connecting them to a single profile. Without it, you’re left with an incomplete picture of the customer — like a cart tied to one email, an app login tied to another device, or a loyalty swipe that never links back to the same person.
Common identifiers include:
- Cookies: Short-lived browser data
- Emails: Plain-text and hashed
- Device IDs: Mobile advertising IDs (MAIDs) or app-based identifiers
- Loyalty IDs: Program numbers that tie online and offline activity
- Hashed PII: Personally identifiable information (PII) encrypted for privacy
Ultimately, identity resolution can help you recognize the same customer wherever they engage.
Why does identity resolution matter now?
Marketers face incomplete views, data silos, privacy regulations, and shrinking visibility:
- Rising consumer expectations: People want seamless, personalized journeys across touchpoints.
- Privacy-first environment: Consumer privacy legislation (like the GDPR, CCPA, GLBA, FCRA, and new state laws) makes compliance non-negotiable.
- Signal loss: The decline of cookies, MAIDs, and walled gardens are pushing brands toward first-party data.
Experian utilizes AI and machine learning to fill these gaps, predict behaviors, and connect signals across devices — providing marketers with a clear, privacy-safe view of their customers, even when traditional identifiers are missing.
In this environment, identity resolution matters because it gives marketers a way to deliver seamless, personalized customer experiences and engage audiences effectively while respecting their privacy. It’s the basis for turning consented first-party data into measurable marketing outcomes without sacrificing trust.
Why is identity resolution critical in a privacy-first world?
Even as cookies linger, marketers have already shifted their strategies to rely on first-party data, where choice and transparency are the baseline expectation. At Experian, our long history as a regulated data steward makes us a uniquely capable and trusted partner for managing modern compliance expectations. Our identity resolution solutions maximize the value of permission-based data while meeting consumer demand for privacy, personalization, and control.
Struggling with scattered customer data? Experian makes identity resolution seamless
How does identity resolution help brands?
Identity resolution turns fragmented signals into unified profiles that drive personalization, efficiency, and compliance. Here’s how it creates measurable business impact.
Creates a unified customer view
One of the biggest advantages of identity resolution is the ability to integrate data from loyalty programs, point-of-sale (POS) systems, customer relationship management (CRM) platforms, web analytics, and offline sources into a single, comprehensive profile. Experian strengthens identity resolution with AI-driven clustering models that resolve household and individual identities across billions of signals with greater accuracy.
With a clearer picture of each customer, brands see higher match rates and larger addressable audiences, which translates to more substantial reach and better return on ad spend (ROAS).
Enables better personalization
Customers constantly switch devices, update their information, and change preferences. Experian makes it easier to keep pace with these changes through frequent data enrichment and near-real-time identity resolution via Activity Feed.
Combined with our long-standing use of AI and machine learning, this approach ensures shifting behaviors are captured quickly, enabling timely personalization, and more responsive engagement.
With less delay from data to action, the result is faster response times and higher conversion rates.
Improves the customer experience
Customers notice when brands deliver relevant ads and contextual content across every channel. Consistency matters! But consistency doesn’t just happen on its own; it comes from identity resolution, which keeps the customer journey connected.
As brands maintain continuity, they build trust, strengthen engagement, and increase customer lifetime value.
Drives better marketing ROI
Not every profile is valuable. Identity resolution helps marketers identify the highest-value audiences and reduce wasted spend.
That efficiency leads to lower CPA and a higher overall ROI across campaigns.
The power of modeling from a stronger foundation
When you have a unified customer view, your models are built on better data. That means you can find more people who look like your best customers, build more responsive audience segments, and target with greater accuracy. This foundation can lead to better spending, more relevant campaigns, and a higher ROI.
Maintains privacy compliance
With GLBA/FCRA-grade standards and consumer choice mechanisms like opt-outs and data correction, you can protect your brand while maintaining personalization — without compromising legal or ethical safeguards.
What are some identity resolution use cases and examples?
Every industry faces its own unique identity challenges, but identity resolution is the common thread that turns scattered data into connected experiences. Let’s break down how companies in different verticals are putting it to work (and the kinds of results they’re seeing).
Retail and e-commerce
Shoppers bounce between websites, carts, and checkout lines, leaving behind scattered signals in the process. In retail, identity resolution bridges the gap between online and in-store experiences by matching online carts with loyalty swipes or connecting connected TV (CTV) exposure to in-store sales. This means fewer silos, better targeting, and more personalized offers wherever people shop.
Our 2025 Digital trends and predictions report calls out that omnichannel experiences aren’t optional anymore. With CTV and social dominating spend, brands need identity resolution to cut through silos and build a complete view of customer behavior.
Financial services
In financial services, identity resolution makes it possible to deliver personalized, compliant offers like refinancing options for likely mortgage switchers or the right rewards card for frequent spenders.
Our partnership with FMCG Direct to create Consumer Financial Insights® and Financial Personalities® segments helps banks, insurers, and lenders understand behaviors — such as credit card use, deposit balances, and investment habits — without exposing sensitive details.
Read more below about how our financial audiences enable privacy-safe personalization.
Travel and hospitality
Travel decisions aren’t always planned out in advance. Many bookings happen spur-of-the-moment, which is why real-time identity resolution is so powerful; it keeps the journey seamless when travelers jump from phone to laptop to tablet and presents relevant offers right as decisions are being made.
Windstar Cruises put this information into action with Experian’s identity graph to connect digital interactions with actual bookings, which drove 6,500+ reservations and $20 million in revenue.
Media and TV
Viewers tend to hop around between linear TV, streaming apps, and social feeds. And without identity resolution, every screen looks like a different person. Marketers can accurately plan, activate, and measure campaigns by unifying viewing behaviors into one ID with Experian’s AI-powered identity graph.
Optimum Media tackled its multiscreen challenge by partnering with Experian for identity solutions. Layering our audience insights and our AI-driven Digital Graph onto their subscriber data, they were able to connect the dots across channels, reach the right households, and measure results instead of just impressions. In the end, they finally got a clear view of what works across every screen.
Curious how identity resolution can power your customer analytics? We can walk you through it.
Healthcare and pharma
Healthcare marketers can’t afford slip-ups with HIPAA regulations. Identity resolution makes it possible to engage the right patients and providers with de-identified audiences rather than third-party cookies.
At Experian, AI and machine learning have always been part of how we power identity resolution. In healthcare, that means using AI-enhanced modeling to connect de-identified clinical and claims data with lifestyle insights. The result is a more comprehensive picture of the patient journey that helps close care gaps, reduce wasted spending, and improve outcomes.
By working with partners like Komodo, PurpleLab, and Health Union, we make it possible to activate campaigns at scale that boost engagement and adherence while keeping patient privacy front and center:
- Komodo Health enriches our identity graph with insights from millions of de-identified patient journeys plus lifestyle data, giving brands a fuller view of where care gaps exist and how to close them.
- PurpleLab connects real-world clinical and claims data to Experian’s platform, letting advertisers activate HIPAA-compliant audiences across CTV, mobile, and social with the ability to measure real outcomes like prescription lift and provider engagement.
- Health Union contributes a data set built from 50 million+ patient IDs and 44 billion+ patient-reported data points. Combined with our identity and modeling capabilities, this expands match rates and unlocks up to 76% net-new reach, so campaigns reach patients and caregivers in critical health moments.
As a result, healthcare brands can launch campaigns that are privacy-first, highly targeted, and proven to drive meaningful impact.
Audio
People use audio while commuting, working out, and even folding laundry. It can be one of the hardest channels to track because of how frequently listeners switch between apps, stations, and devices.
Experian’s identity resolution partnerships with Audacy and DAX change the game:
- Audacy helps tie scattered listening into a single view, so advertisers can follow audiences across devices and keep ads relevant in the moment.
- DAX pairs Experian’s 2,400+ syndicated audiences with its audio network, enabling brands to target precisely and launch impactful campaigns at scale.
These partnerships turn audio into an accurate channel where ads feel personal, privacy-safe, and measurable.
Gaming
Gamers don’t stick to one platform. Player data gets scattered across mobile, console, and PC, so it’s tough to keep track of individuals. Experian helps stitch those signals together so publishers can finally see the whole picture, personalize gameplay, and keep players coming back.
With enriched profiles, publishers can deliver offers that resonate and unlock fresh revenue by packaging high-value gaming audiences for advertisers outside the industry.
Unity, a leading gaming platform, is tapping into Experian’s syndicated audiences to gain player insights and help advertisers reach gamers across mobile, web, and CTV. For global publishers, unifying player data with Experian has driven higher engagement and stronger ad ROI.
How should I evaluate identity resolution providers?
When choosing an identity resolution partner, look for:
- Data scale and quality: The value of identity resolution depends on how complete and accurate the underlying data is. The right provider should bring together a wide range of identifiers from online and offline sources, maintaining high accuracy so your customer profiles are broad and reliable.
- Match accuracy and recency: The best partners also refresh their data regularly and can blend deterministic (exact, one-to-one matches) with probabilistic (pattern-based matches) methods. That way, you get the accuracy of “this email is definitely that customer” with the reach of “this device likely belongs to the same person.”
- Privacy and compliance readiness: Compliance can’t be an afterthought. Your identity partner should be ready for GLBA, FCRA, GDPR, CCPA, and the latest state-level rules with built-in tools for opt-outs, corrections, and deletions.
- Integration flexibility: A good provider fits into your world, not the other way around. Look for pre-built integrations with your customer data platform (CDP), demand-side platform (DSP), or marketing tech (MarTech) stack so you can get up and running without the heavy IT lift.
- Data analytics capabilities: You need proof that identity resolution drives ROI. Look for closed-loop measurement that ties unified IDs directly to campaign performance, so you can see what’s working and optimize with confidence.
How Experian enables enterprise-grade identity resolution
Experian delivers identity resolution at the scale, accuracy, and compliance required by the world’s largest enterprises. Our solutions are:
- Built on trust: Backed by 40+ years as a regulated data steward and rated #1 in data accuracy by Truthset, so you can act with confidence.
- Powered by our proprietary AI-enhanced identity graph: Combining breadth, accuracy, and recency across four billion identifiers, continuously refined by machine learning for maximum accuracy.
- Seamlessly connected: Pre-built data integration with leading CDPs, DSPs, and MarTech platforms for faster time to value.
- Always up to date: Frequent enrichment and near-real-time identity resolution through Activity Feed for timely personalization and more responsive customer engagement.
- Privacy-first by design: Compliance with GLBA, FCRA, and emerging state regulations baked in at every step, supported by rigorous partner vetting.
The bottom line
Identity resolution turns fragmented signals into connected, measurable, and compliant experiences. From retail to gaming, brands using it see stronger personalization, engagement, and ROI.
With Experian, you get the data, trust, and responsible AI innovation to make identity resolution work across every channel. Our approach uses AI to connect identities, predict behaviors, and deliver personalization that balances privacy with performance. If you’re ready to turn fragmented data into growth, now’s the time to start.
The world’s leading brands trust us to power identity resolution at scale. See how we can do the same for you.
Identity resolution FAQs
Deterministic uses exact identifiers (like an email) for accuracy, while probabilistic uses signals and algorithms to expand reach. Best-in-class providers usually combine both.
Identity resolution helps with personalization by unifying scattered signals into one profile. It reduces wasted spend and increases match rates, which means bigger addressable audiences and higher ROAS.
Yes. With first-party data and hashed PII, brands can still maintain addressability and personalization.
Retail, finance, travel, media, gaming, and audio all use identity resolution to personalize, attribute sales, and improve efficiency.
A customer data platform unifies the data you already own. Meanwhile, we add depth, scale, and higher match rates by layering in our identity graph and data enrichment.
Yes. Experian is GLBA/FCRA compliant, GDPR/CCPA ready, and supports consumer opt-outs and corrections to ensure responsible personalization.
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Shoptalk 2024, the premier event for retail and e-commerce professionals, brought together industry leaders to discuss the latest trends and innovations shaping the future of retail. As the retail landscape continues to evolve, here are four key takeaways from Shoptalk 2024: 1. The continuing rise of retail media networks The evolution of retail media is propelling us into a new era of advertising and first-party data monetization. Retailers are using their valuable first-party data to offer targeted advertising opportunities on both their owned and operated channels — from sponsored content to personalized ads — and through offsite programmatic ads. However, the full potential of retail media networks (RMNs) is hindered by challenges in understanding and targeting shoppers beyond retail data, reaching customers across channels and validating measurement. To unlock the true value of RMNs, and turn these challenges into opportunities, companies should focus on four areas: Gain insights: Learn more about your customers and the customers your marketing partners care about. Create audiences: Use enriched data to build addressable audience segments for advertisers to target. Maximize reach: Expand your addressability and monetize your data on and off platform. Demonstrate success: Validate marketing impact by connecting ad exposures to outcomes. “It was evident at Shoptalk 2024 that the rise of retail media is unstoppable. The conversations, collaborations, and insights shared at the event cemented the position of retail media networks as the driving force behind the future of commerce.”Alison Hofelich, Sr. Account Executive, Big Box Retail & Grocery 2. Content-led commerce Content is becoming increasingly pivotal in driving commerce, with retailers investing in shoppable video to stimulate conversations and foster customer engagement. While video may not always lead to immediate transactions, it can start dialogues, offering retailers a platform to enhance customer loyalty and influence future sales. Retailers talked about their focus on connecting with Gen Z on a deeper level. PacSun highlighted initiatives like the launch of a gender-fluid line and continuous engagement with young consumers via social media for feedback. Additionally, PacSun talked about embracing "conscious capitalism" by co-creating with influencers and customers, recognizing the growing consumer preference for brands that make a positive impact. By collaborating with influencers and using user-generated content, retailers can create authentic experiences that resonate with their customers. 3. Data privacy and trust With data playing a central role in retail strategies, ensuring data privacy, and building trust with consumers are imperative. Retailers must prioritize transparency and security to safeguard customer information and nurture long-term relationships. While the focus may currently be on capturing Gen Z market share, businesses need to anticipate shifts in consumer demographics and adapt their strategies accordingly. Using customer data in a privacy-compliant way enables retailers to implement effective personalization strategies that drive long-term engagement and loyalty. “Retail media networks were at the center of Shoptalk 2024. In addition to retail media networks, the seamless integration of data to enhance customer personalization and the rising importance of targeting Gen Z were recurring themes."Kai Rood, Account Executive, Retail Apparel 4. The time to embrace AI is now Technology continues to drive innovation in retail, with advancements in AI reshaping the shopping experience. From virtual try-ons to personalized product recommendations, retailers are using AI to engage consumers and enhance product discovery. Testing and learning are essential for AI implementation, as companies navigate the risks and rewards of technological innovation. Navigate the future of retail with Experian Shoptalk 2024 provided invaluable insights into the future of retail, highlighting the importance of retail media networks, content-led commerce, data privacy, and tech innovation. By embracing these trends and innovations, retailers can position themselves for success in an ever-evolving marketplace. At Experian, our solutions are tailored to empower businesses in navigating this dynamic landscape. Through our Consumer Sync solutions, we bridge the gap between online and in-store touchpoints, ensuring a unified strategy for reaching audiences across channels and evaluating campaign performance. Our Consumer View solutions enable you to tap into 5,000 demographic and behavioral attributes to fill in any gaps on your customer. Go beyond category buyers by combining your first-party data and Experian's top ranked data to build custom audiences that lead to higher ROI for your advertisers. Connect with a member of our team today to get started. Latest posts
The marketing world has been preparing for years for the end of third-party cookies, and the news has shifted again. In 2025, Google paused its plan to phase out third-party cookies in Chrome, opting instead to introduce new privacy controls that let users manage how their data is shared. Even with this change, one truth remains: privacy-first; identity-driven marketing is no longer optional. For marketers, it’s about moving beyond reliance on cookies toward durable strategies built on trust, consent, and connected data. What is cookie deprecation? Cookie deprecation refers to browsers ending support for third-party cookies, which have long allowed advertisers to track user activity across multiple websites. These cookies were the foundation of behavioral targeting and attribution. By contrast, first-party cookies, created by a brand’s own website, will continue to function. They store essential information like logins or preferences and are central to modern data collection strategies. The change aims to improve privacy and transparency, giving users more control over their information. For marketers, it represents a shift from broad tracking to consented, identity-based engagement. Experian’s view: While third-party cookies may linger longer than expected, identity should remain the cornerstone of every marketing strategy. Why is cookie deprecation reshaping the industry? The shift toward privacy-first marketing didn’t begin with Google, but Chrome’s decision to limit third-party cookies has amplified the impact. Safari and Firefox removed third-party tracking years ago, but Chrome’s dominance, with roughly 65 percent of the global browser market, makes its shift a defining moment for advertisers. Apple App Tracking Transparency (ATT): Requires user permission before app tracking. Global Privacy Control (GPC): Lets users signal how their data can be shared. General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA): Enforce consent and transparency in data use. Google Tracking Protection: Now limits cross-site tracking for 1 percent of Chrome users, about 30 million people, before a full rollout. The platform response Google’s Privacy Sandbox initiative and new user privacy control interface aim to balance personalization with user protection. These updates mark a shift toward data transparency rather than full deprecation. Experian supports this evolution by helping marketers adapt through privacy-led identity, data collaboration, and measurement solutions that meet compliance standards while maintaining addressability and performance across channels. How will cookie deprecation affect marketers? Marketers will notice several shifts: Less cross-site visibility: Without third-party cookies, connecting behavior across websites becomes difficult, making it harder to attribute conversions. Greater dependence on first-party data: Data collected directly from consumers (emails, preferences, purchase history) will be crucial for targeting and measurement. Increased adoption of alternative IDs: Solutions like Experian’s alternative IDs help maintain addressability and measurement in a cookieless world. Renewed focus on contextual advertising: Relevance now depends on where an ad appears rather than who sees it. New compliance expectations: Marketers must prove transparency and respect for consent under tightening global privacy laws. What challenges should marketers expect with cookie deprecation? Marketers face both operational and strategic hurdles as third-party cookies lose value. Addressability and targeting gaps Without universal identifiers, reaching audiences across channels becomes fragmented. Advertisers must unify data from CRM systems, mobile apps, and offline touchpoints to maintain reach. Measurement and attribution complexity As cookies disappear, so do last-click and view-through models. Solutions must rely on first-party data and probabilistic modeling to evaluate performance. Privacy and consent management Data collection now requires clear opt-ins, user control interfaces, and secure consent management systems that align with IAB standards. Resource and skill constraints Testing new identity and data solutions can be costly. Smaller teams may struggle to integrate clean rooms, universal IDs, or new reporting APIs. Experian’s role: Experian supports marketers through this transition with privacy-compliant data infrastructure, identity graphs, and measurement tools that work across every major platform. How can marketers adapt to a cookieless future? Cookies may still exist, but durable identity strategies are the future of digital marketing. Here’s how to prepare: Use first-party data: Collect information directly from your customers through loyalty programs, preference centers, and interactive content. Invest in analytics that translate this data into insight. Establish a trusted identity foundation: Experian’s Digital Graph connects more than 4.2 billion digital identifiers, linking households and devices in privacy-compliant ways. That means marketers can expand their addressable reach and understand audiences without relying on cookies. Experian’s data-collaboration solutions let you combine your first-party data with partner insights securely, unlocking deeper audience understanding. Explore alternative targeting technologies: Contextual methods powered by Experian’s data accuracy ranked #1 by Truthset, help you maintain personalization while respecting privacy. See how Experian’s identity resolution and data collaboration solutions can help you adapt in a cookieless world. What are the best practices for post-cookie marketing? Be transparent: Make consent simple and clear, and show how data adds value. Experian helps brands maintain transparency through privacy-first data solutions built on consented consumer information. Prioritize data quality: High-quality, verified data builds confidence and improves ROI. Experian’s accurate and validated data assets ensure marketers reach real people with relevant messages. Choose the right partners: Work with technology providers like Experian that support privacy regulations and enable interoperability across platforms. Keep the customer experience central: Relevance and respect earn long-term loyalty, values embedded in Experian’s approach to responsible marketing. What does the future look like for advertising without cookies? The end of cookies isn’t the end of personalization. It’s a chance to design advertising that earns consumer trust. Marketers who connect data responsibly and measure real outcomes will outperform those chasing outdated identifiers. Experian already helps global brands build this future through: Consumer Sync identity solution: Enables consistent, privacy-safe engagement across channels. Consumer View data solution: Delivers compliant, data-driven insights to inform data-driven marketing decisions. Digital and Offline Identity Graph: Provides scalable connectivity across digital and offline environments for a unified customer view. Learn how Experian can help you thrive after cookie deprecation Cookie deprecation changes how digital marketing works, but it doesn’t erase the value of data. With Experian’s identity, connectivity, and trust-based solutions, you can continue reaching audiences effectively and measure what matters. Explore how Experian can help you connect confidently in a cookieless world FAQs What is cookie deprecation? Cookie deprecation refers to browsers ending support for third-party cookies, which track users across sites. This shift promotes greater privacy and transparency while encouraging marketers to use first-party and identity-based data for targeting and measurement. Why is Google Chrome phasing out third-party cookies, and what’s changed recently? As of September 2025, Google paused its plan to fully deprecate third-party cookies in Chrome. The company will introduce new user privacy controls that allow individuals to choose how their data is shared, while continuing to test privacy-preserving APIs through its Privacy Sandbox. Which browsers are affected by third-party cookie deprecation? Safari and Firefox already block third-party cookies, and other browsers have adopted similar restrictions. While Chrome’s deprecation is paused, its large user base, more than 60 percent of global traffic, means its future policies will continue to influence how marketers plan and measure campaigns. How should marketers adapt to third-party cookie deprecation? Even with Google’s pause, marketers should keep building privacy-first strategies. Focus on:- Strengthening first-party data through loyalty programs and preference centers.- Using Experian’s Digital Graph to connect audiences across devices and environments.- Activating with Consumer Sync® for consistent, privacy-safe engagement.- Collaborating securely through Experian’s data collaboration solutions, which allow brands to share insights responsibly. Latest posts
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective spring advertising campaigns requires a deep understanding of your target audience. In this blog post, we'll explore five key audience categories, each presenting unique opportunities for impactful spring advertising campaigns. What separates Experian's syndicated audiences Experian’s 2,400+ syndicated audiences are available directly on over 30 leading television, social, programmatic advertising platforms, and directly within Audigent for activation within private marketplaces (PMPs). Reach consumers based on who they are, where they live, and their household makeup. Experian ranked #1 in accuracy by Truthset for key demographic attributes. Access to unique audiences through Experian’s Partner Audiences available on Experian’s data marketplace, within Audigent for activation in PMPs and directly on platforms like DirectTV, Dish, Magnite, OpenAP, and The Trade Desk. Spring cleaning and home improvement Embrace the energy of renewal associated with spring cleaning. Target audiences interested in home improvement and organization with Experian syndicated audiences like "Gardening Mothers" or "Home Improvement & DIY Frequent Spenders." Share tips, hacks, and products that align with the desire for a fresh start, turning mundane chores into exciting opportunities for your brand to shine. Here are 6 audience segments that you can activate to target consumers focused on spring cleaning and home improvements: Purchase Transactions > Household Goods > Frequent Spenders Purchase Predictors > Shoppers All Channels > Home Maintenance and Improvement Purchase Transactions > DIY and Advice Seekers > High Spenders Purchase Transactions > Home Improvement/DIY > High Spenders Retail Shoppers: Purchase Based > Home Improvement & DIY > Hardware & Home Improvement Retail Shoppers: Purchase Based > Shopping Behavior > Big Box and Club Stores: Walmart Frequent Spenders Gardening Spring is the time when consumers are investing in gardening equipment for lawn care. Here are a few audience segments you can activate to target consumers focused on gardening: Retail Shoppers: Purchase Based > Home Improvement & DIY > Garden & Landscaping Stores: Frequent Spenders Lifestyle and Interests (Affinity) > Hobbies > Gardening Lifestyle and Interests (Affinity) > Moms, Parents, Families > Gardening Mothers Purchase Predictors > Shoppers All Channels > Lawn and Garden Movers and new homeowners Did you know? 44% of new homeowners are between the ages of 25-39*. Improve engagement for your spring targeting by pairing our new homeowner audiences with our Demographics > Ages > 25-29, 30-34, and 35-39 syndicated audiences. Here are a few you can activate now: Life Events > New Homeowners > Last 6 Months Life Events > New Movers > Last 12 Months Mother's Day: Unveil the perfect gift Appealing to the emotion of gratitude and love, Mother's Day is a significant occasion for marketers. Activate Experian syndicated audiences such as "Mother's Day Shoppers" and "Florists & Flower Gifts High Spenders" to tailor your spring advertising campaign toward those likely to purchase heartfelt gifts. Share ideas and promotions that resonate with the nurturing and caring spirit of this celebration. Here are 6 audience segments that you can activate to target consumers getting ready to celebrate Mother's Day: Retail Shoppers: Purchase Based > Seasonal > Mothers Day Shoppers Spenders Lifestyle and Interests (Affinity) > Moms, Parents, Families > Mothers with 2+ children Mobile Location Models > Visits > Mothers Day Shoppers Lifestyle and Interests (Affinity) > Moms, Parents, Families > Moms Age 25-54 Mobile Location Models > Visits > Jewelry Retail Stores Retail Shoppers: Purchase Based > Shopping Behavior > Florists & Flower Gifts: High Spenders Father's Day: Celebrate Dads in style Highlighting the significance of paternal bonds, Father's Day is an excellent opportunity to showcase thoughtful gifts and experiences. Engage the "Father's Day Shoppers" or "Growing and Expanding families" with content and products aligned with their interests. Craft a campaign that acknowledges the varied roles fathers play and the unique gifts they would appreciate. Here are 6 audience segments that you can activate to target consumers getting ready to celebrate Father's Day: Retail Shoppers: Purchase Based > Seasonal > Fathers Day Shoppers Spenders Mobile Location Models > Visits > Fathers Day Shoppers Mosaic – Personas – Lifestyle and Interests > Group M: Families in Motion > M45 – Growing and Expanding (Young, working-class families and single parent households that live in small city residences) Geo-Indexed > Demographics > Presence of Children: Ages: 7-9 Lifestyle and Interests (Affinity) > Activities and Entertainment > Home Improvement Spenders Life Events > New Parents > Child Age 0-36 Months Plan for the 2024 TV Upfronts When gearing up for the 2024 upfronts, you can expand your TV planning by incorporating diverse audience categories into your spring advertising campaigns. It's not just about targeting a demographic; it's about captivating your unique audience. Whether it's cord cutters, ad avoiders, avid streamers, or households that watch TV together, understanding and engaging with these distinct segments is paramount. To maximize impact, use comprehensive TV data that goes beyond broad demographics. Here are 6 audience segments that you can activate as part of your TV planning strategy: Retail Shoppers: Purchase Based > Entertainment > Streaming/Video/Audio/CTV/Cable TV: Cable/Broadcast TV: Cord Cutters: Recent Retail Shoppers: Purchase Based > Entertainment > Streaming/Video/Audio/CTV/Cable TV: Streaming Video: High Spenders Television (TV) > Ad Avoiders/Ad Acceptors > Ad Avoiders Television (TV) > TV Enthusiasts > Paid TV High Spenders Television (TV) > Ad Avoiders/Ad Acceptors > Ad Acceptors Television (TV) > Household/Family Viewing > Pay TV/vMVPD Subscribers Households To find consumers who are most likely to engage with your TV ads, you can layer in our TrueTouchTM engagement channel audiences: TrueTouch: Communication Preferences > Engagement Channel Preference > Digital Video TrueTouch: Communication Preferences > Engagement Channel Preference > Streaming TV Summer preparation: Anticipate the fun ahead As spring transitions to summer, help your audience gear up for the upcoming season. Target "Summer break travelers" or "Memorial Day Shoppers" with offerings that align with their summer plans. Whether it's fashion, travel essentials, or outdoor gear, position your brand as an essential companion for their summer adventures. Here are 6 audience segments that you can activate to target consumers getting ready for summer: Mobile Location Models > Visits > Summer Break Travelers Retail Shoppers: Purchase Based > Seasonal > Summer Sales Event Shoppers: Independence Day Shoppers Retail Shoppers: Purchase Based > Travel > Vacation/Leisure Travelers: Summer Trips Mosaic – Personas – Lifestyle and Interests > Group B: Flourishing Families > B09 – Family Fun-tastic (Upscale, middle-aged families with older children that live in suburban areas and lead busy lives focused on their children) Mobile Location Models > Visits > Memorial Day Shoppers Retail Shoppers: Purchase Based > Seasonal > Summer Sales Event Shoppers: High Spenders: Memorial Day Shoppers Did you know? Consumers between the age of 45-49 make up the largest percentage of top apparel shoppers*. Improve engagement for summer apparel shopping targeting by refining your audience with our Demographics > Ages > 45-49 syndicated audience. Spring into effective advertising with Experian’s syndicated audiences For spring advertising campaigns, understanding your audience is the key to success. By activating Experian's syndicated audiences, you can refine your approach and resonate by activating specific segments. Embrace our syndicated audiences so you deliver campaigns that not only capture attention but also build lasting connections with your audience. As you embark on this spring marketing journey, remember – the possibilities are as endless as the blossoming flowers. Connect with our audience team Need a custom audience? Reach out to our audience team and we can help you build and activate an Experian audience on the platform of your choice. Additionally, work with Experian’s network of data providers to build audiences and send to an Audigent PMP for activation. You can activate our syndicated audiences on-the-shelf of most major platforms. For a full list of Experian's syndicated audiences and activation destinations, download our syndicated audiences guide below. Download our syndicated audiences guide Check out other seasonal audiences you can activate today. Take me there Footnote *Experian looked at our demographic and purchase-based data to understand retail trends over the past year. Our demographic and purchase-based data covers credit and debit card usage across 500 top merchants. Latest posts